April 13, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
Forbes has a good article by Jonathan Salem Baskin on how marketers need to leverage product innovation, without boring and/ or alienating the consumer. This is a tough thing to do for certain. Please share your thoughts on the article here.
Read more: http://www.forbes.com/sites/jonathansalembaskin/2015/04/04/the-cpg-innovation-challenge-is-really-an-opportunity/