April 3, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
Of all the seven tips in this great article in the Economist by McKinsey, I think the last one listed, “Having an operating model to keep it all running” is the most critical. CPG Brands and Retailers, alike, can work hard to get their marketing activities in line with the fast-evolving marketplace, however if there is not a concise execution organization in place, all else falls apart.
Learn more: http://www.economistgroup.com/leanback/the-next-big-thing/mckinsey-study-revenue-growth-marketing-leadership/