Industry Insights

CPG and Retailers Expected to Highlight IoT Devices in Shopping

An article in ChannelLiife out of Australia by shows the explosive growth of the IoT, completely disregarding any security hacks in recent news stories, like hackers taking control of a car, etc.  I think this snapshot of the market in Australia is being repeated across the globe, including in developing regions.  Retailers and CPG brands can ride this wave by leveraging new tools available today.  Please take a quick read of the piece and share your thoughts here.

Read more: http://www.ibm.com/smarterplanet/us/en/overview/article/iot_video.html

http://channellife.com.au/story/retailers-among-those-benefit-booming-iot-home-market/

 

 

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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