Industry Insights

Consumer Products Marketing: Art or Science?

This week, from 11th to 13th of October and in the context of the Consumer Goods Forum Operational Excellence 2011 event, taking place in Barcelona, Consumer Products and Retail leaders will be meeting to discuss relevant topics around 3 distinctive topics: Supply Chain, IT and Marketing.
In this last track, IBM is represented by our Global GBS Industry leader, Patrick Medley, who will be presenting the latest IBM Chief Marketing Officer study with the insights extracted from 1700+ face to face interviews. The study explores emerging trends and how CMOs can help bringing science to the art of marketing, using fact based systematic approaches and leveraging advanced tools and methodologies.
The IBM study also describes some of the challenges CMOs feel less prepared to manage like data explosion, social media, proliferation of channels and devices and shifting consumer demographics. The majority of CMOs say there are three key areas for improvement: Deliver value to empowered consumers, create lasting relationships with these customers and measure marketing contribution to the business in quantifiable terms.
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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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