Consumer Experience

Cognitive Drives Results For Consumer Products Companies

Consumer goods executives familiar with cognitive computing almost unanimously agree — 95 percent, in fact — that this technology will play a disruptive role in the industry, and 75 percent believe it will critically impact the future of their organizations.

Cognitive computing in the consumer products industry

Cognitive-based systems are able to digest and analyze large amounts of structured and unstructured data.

These are fundamentally different than ‘traditional’ systems in three key ways—they understand through natural language or written word, they reason or understand the information but also its underlying concepts, and they learn by developing expertise over time.

A few of the examples in consumer products include guided e-commerce, product innovation, advanced help desk support, a drive towards improved consumer health, consumer-based product design, and hyper-local sales execution — to name a few.

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