My view is that there is far too much upside to the utilization of beacons in stores and elsewhere to not maximize their impact on the way consumers shop. At least there is upside for CPG and retail brands. There is a great article in MediaPost by Katy Keim diving into the topic of the […]
Brands make the shopping experience come alive. However, we are finding that many retail mobile sites are lackluster in their brand loyalty and struggle to gain true enthusiasm from shoppers. An article by Sarah Mahoney in MediaPost shows some findings not only about mobile sites, but also shoppers’ less-than-excited sentiments about physical stores, too. But […]
Gartner: CMOs Rely More on IT to Automate Decisions. They are managing more IT than CIOs in many Retail and CPG cos.
A MediaPost article by Laurie Sullivan dives into the subject of how much more CMOs are depending upon IT spend to help make media decisions. This caught my eye because the author confirmed that Gartner gas been saying CMOs will manage more IT spend than CIOs very soon. In fact, that is the situation today […]
Mobile security is gaining more attention lately, as I believe it has been an area of vulnerability for CPG and retail brands, as well as for consumers. An article by Stephen Vagus explores some specific areas to address, including tokenization. Tokenization is the creation of digital footptints for mobile transactions. Please take a look at […]
Businesses can use many portals for crowdfunding, and yet relatively few CPGs and even retailers leverage this resource. A great article by Linda Martz shows how Braintree CEO Bob Cohen shared advice for using these platforms at a recent workshop. I think there is untapped opportunity, especially for smaller brands to get enough exposure to play […]
It’s no secret that there’s a need for more women in technology. In fact, women comprised just 26% of employees in certain tech-related fields in 2013. So to inspire more women to join the tech ranks, we’re showcasing 26 innovations by 26 innovative women. Innovation 26X26 is just a taste of what’s possible for women […]
Fifty percent of companies have zero budget devoted to mobile security. IBM Security and the Ponemon Institute today announced new research that shows nearly 40 percent of large companies are not taking the right precautions to secure the mobile apps they build for customers. The additional concern lies with smaller companies and their apps. I […]
Are you using “User-Generated Content” in 2015? How can CPG and Retail Brands Avoid Legal Issues of UGC Marketing…
Social Media Insider has a good piece by Richard Jones that dives into an issue that CPGs and Retailers need to be aware of. With all the content that is on YouTube, Pinterest and other social channels, marketers need to ensure any usage of that online content could be challenged in court if all ramifications […]
Twitter can be an effective Retail demand signal for CPG: 3 key insights that will help drive better decision making.
Twitter data goes beyond social listening toward driving actionable insights that yield business results. Twitter is like no other data source in the world. It is a real-time, public, conversational and global information platform where voices from around the world are speaking about every topic imaginable. Through our client engagements, IBM and Twitter have identified […]
MediaPost: 88% of Millennials surveyed say they get news from Facebook regularly. How should CPG and Retail capture that audience?
A great article by Erik Sass in MediaPost shows that a vast majority of millennials are very much in tune with what’s going on in the world around them. Just when marketers in CPG and Retail were thinking that this group was largely uninformed, here come a recent survey that shows completely to the contrary. Millennials […]
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Retail consumers share CPG branded Pinterest content on the Social Web 150% more than general branded content.
So, here’s an interesting finding from a recent study by Networked Insights found in a great article in MediaPost by Gavin O’Malley: “…consumers share branded Pinterest content on the social Web 150% more than general branded content.” A few well-known brands are highlighted with this statistic. Did you think Pinterest has that much influence? Many […]