70% say they’re open to CPG Brand offers via Wearable tech. Is this the next Retail Consumer Channel?
MediaPost has a story by Aaron Baar that mentions a recent survey that found nearly 70% of consumers say they are open to brand communications via wearable technology. Even though I don’t see the draw to a smartwatch (yet), is this a new channel for CPG Brands and Retailers to capture? I think the people […]
Forbes has a good article by Jonathan Salem Baskin on how marketers need to leverage product innovation, without boring and/ or alienating the consumer. This is a tough thing to do for certain. Please share your thoughts on the article here. Read more: http://www.forbes.com/sites/jonathansalembaskin/2015/04/04/the-cpg-innovation-challenge-is-really-an-opportunity/
There is a great post in B2B Marketing by Bob Oord around content marketing that shares some tactical ideas, even though it was written from a bit of a high level perspective. I like the list of “7 foundations” in the piece, since many of us in CPG and Retail are driving content toward “buyer […]
Coca-Cola Amatil Improves its Customer Experience with IBM Cloud http://www-03.ibm.com/press/us/en/pressrelease/46507.wss IBM today announced it has signed an agreement with Coca-Cola Amatil (CCA) to move its Asia Pacific customer planning and relationship management systems to the IBM Cloud. Hosting the workloads in IBM’s two SoftLayer cloud centers in Australia will provide CCA with a more agile […]
Although we have seen signs of diminished interest in geographies around the globe, Facebook is still the most popular social channel for people 13 – 17 years of age. Pew Research completed a study and some of the results are published in this article By Hayley Tsukayama in The Washington Post. The challenge is where […]
STUDY: Mobile CPG Shoppers Spend 31 Minutes in Physical Retail Stores… and that amount is increasing!
If you think about the influence mobile shopping is having on consumers around the globe, be it in mature markets, or those growth markets that are literally skipping the PC phase, you might be a bit intrigued to learn that the amount of time mobile shoppers are spending in physical stores is actually increasing. Or […]
Another great piece by Chuck Martin in MediaPost shows the staggering growth in online commerce. Global online sales are now approaching One Trillion dollars, and I think CPG and Retailer Brands, alike have the opportunity to capture a wider, often global, audience than in years past. Please share your thoughts on how brands can leverage this […]
Our newest IBM consumer products study shows that brand loyalty as we know it has changed. Companies need a new way of understanding consumers, taking into account the rapidly changing parameters of consumer-brand engagement. Now, brand enthusiasm is a more accurate way for brands to understand and cater to consumers. Try our Brand Enthusiasm Assessment […]
Of all the seven tips in this great article in the Economist by McKinsey, I think the last one listed, “Having an operating model to keep it all running” is the most critical. CPG Brands and Retailers, alike, can work hard to get their marketing activities in line with the fast-evolving marketplace, however if there […]
“MediaPost: 29% of US Ecommerce Transactions Now Mobile; 34% Globally”… WOW! Are Retail and CPG along for the ride?
A fascinating blog post by Chuck Martin on the tsunami of mobile use globally hit me in the face when I tried to absorb what thee statistics really mean. As the article states, if the statistics are accurate, more than a third of all Retail CPG eCommerce transactions are performed via mobile devices, growing ten […]
A recent study by IAB is discussed in a good article in MediaPost by Laurie Sullivan and dives into the statistics that seem to show some cannibalization of different media channels by mobile advertising, especially print. Is this surprising? I think it was just a matter of time. I also think CPG and Retail advertisers […]
Why should a CPG care about the weather… as it affects its Customer, the Retailer? Interesting Analytics insights…
Weather is perhaps the single largest external swing factor in business performance – responsible for nearly half a trillion dollars in economic impact in the U.S. alone each year. By combining IBM’s cloud computing, industry consulting and analytics expertise with precision weather data and forecasts, IBM and The Weather Company alliance can help enterprises across […]