86% of global retail consumers use more than two channels to complete a CPG purchase

A MediaPost article: “The Role Of Mobile In The Omnichannel Purchase Journey” by Naghi Prasad, shares some impressive statistics.  Reading through this blog make me understand that marketing via mobile should not be done in a vacuum.  Please take a look and share your thoughts. Read more: http://www.mediapost.com/publications/article/250623/the-role-of-mobile-in-the-omnichannel-purchase-jo.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83134 http://www.ibm.com/mobilefirst/us/en/?lnk=bumf

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IDC Analyst joins the #IBMCPG Crowd Chat June 12 at 12noon US ET

Creating Brand Enthusiasm: IDC Analyst, Simon Ellis and IBM CPG executives discuss: “Delivering a compelling brand experience today.” Add to your calendar here: https://www.crowdchat.net/IBMCPGChat #IBMCPGChat  #IBMCPG

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IBM Agribusiness Conference @EXPO MILANO 2015, July 7

World demand for food will grow significantly over the next several decades as a result of population growth and a burgeoning middle class in the developing world. To capitalize on these opportunities, companies must manage increasing constraints and pressures, including on-going commodity price volatility, environmental and sustainability concerns and regulations, unpredictable weather events and evermore […]

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The digital overhaul: Rethinking CPG / FMCG manufacturing for the digital age in 2015

The digital age has brought with it a new way of thinking about manufacturing and operations. Global economic changes combined with significant advances in technology are shifting the value proposition of global manufacturing Many sourcing and manufacturing decisions made since the 1990s have been based on the notion that Asia (specifically China), Eastern Europe and […]

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REPORT: 83% of B2B CPG Brand sellers need an omnichannel strategy to drive revenue in 2015. Time to shift B2B to online

From a CPG company’s perspective, the B2B buyer ius definitely a customer, right?  That’s obvious.  WHy are so many transactions still executed offline, then?  The vast majority of B2B sellers (83%) cited that in order to thrive they need to have an omnichannel strategy as shown in a great article in MarketingInsider by Bob Barr.  […]

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MobileInsider: “Mobile Retail Marketing Complexity Shouldn’t Scare CPG Brands Away.” Here are some great insights…

With the impact mobile marketing is making globally today, CPG brands and retailers need to launch aggressive campaigns to differentiate and capture the right audience… right now.  A good article in MobileInsider by Alex White covers some of the growing challenges brands (both CPG and retail, for that matter) face with mobile / digital marketing.  […]

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Press Release: IBM Helps CPG and Retail Brands Address Marketing Complexity to Deliver Compelling Consumer Experiences

IBM Launches New Cloud-Based Design & Analytics Capabilities Helping Brands Simplify the Way They Engage with Consumers IBM announced new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to […]

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NEW: Twitter enables CPG marketers to hyper-target known purchasers of competitors’ brands. How?!

I was reading a great article in MediaPost by Michael Bollinger around the marketing capabilities of Twitter for targeting consumers by CPG (and retail) brands.  What struck me is the targeting power that can be leveraged via that social channel.  Also, with IBM’s partnership with Twitter, I think brands have unprecedented opportunity to derive the […]

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NEW STATS: 85% Use Smartphones in Retail Stores, 55% Changed How They Shop CPG

A very comprehensive study detailed by Chuck Martin in his great article in MobileShopTalk shares the latest findings from DigitasLBi.  The Connected Consumer Study interviewed 1000 people in each of 17 countries to find that an overhelming majority (85%) of shoppers use their smartphones while shopping in physical stores.  The study shows that the primary […]

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REPORT: China’s smartphone market slows in 2015. Is this cause for concern for CPG and Retail? I actually think not…

An article in BBC states that market research firm, IDC is reporting that the smartphone growth in China has slowed for the first time in six years.  Since the vast majority of people in the Greater China Group of nations (GCG) whom have the ability to acquire mobile devices now possess smartphones, a natural slowing […]

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New eBook: Understanding consumers to deliver a seamless shopping experience

This ebook features a wide range of experts — including clients, a leading author, analysts, millennials and IBM thought leaders — to help retailers and consumer products manufacturers understand their customers better than ever before. Read the eBook here:  http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=BK&infotype=PM&htmlfid=REM12345USEN&attachment=REM12345USEN.PDF#loaded

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IBM and Facebook Team Up for Personalized CPG and Retail Brand Experiences via People-Based Marketing

Facebook and IBM Commerce announced that they will collaborate to provide the world’s leading brands with tailored marketing capabilities that reach the right people at the right time with the right message. Starting today, IBM’s marketing cloud clients can now utilize Facebook’s powerful ad capabilities such as Custom Audiences, along with IBM’s deep analytics and […]

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