Save the date! Friday, Jun 12th, 12:00 PM – 1:00 PM ET (US) Crowd Chat: #IBMCPGChat – http://bit.ly/1FEj3Ca GET SOCIAL AND DIVE IN! It’s easy and you’ll build your industry connections. Check out our SlideShare post. Join the upcoming CPG crowd chat to voice your opinions on the new age consumer, on what attracts and […]
All the buzz with the Internet of Things (IoT) makes me think about all the ways it could help avoid some perennial challenges in the supply chain. As IndustryWeek shares simple fixes like sensors throughout the supply networks can help create the visibility that we continue to talk about. Additionally, the IoT can also help […]
A blog by Ritika Puri : The consumer packaged goods (CPG) industry is changing in a big way. Developed and emerging markets are more fragmented than ever as consumers are relying on multiple channels to research and purchase products. As a result, the consumer product analytics field is growing in importance. Leveraging data from web, […]
An interesting perspective by Zeynep Tufekci in the New York Times shares that all the consumer data that “free” networks collect may not be as leverageable as a more pay-to-use site’s might be. This begs the question: Google searches have always been free to consumers. Would they be willing to pay for that service? What […]
From a blog posted by Susan Kuchinskas : Loyalty is more than a points system; it’s what turns consumers into advocates. Engaging the target audience and meeting their expectations leads to greater market share and increased profitability, Brand Keys research finds. Here are three areas where analytics aid in building brand loyalty, turning prospects and […]
There is a bit of an adoption crisis with mobile apps happening in many CPG and Retail organizations today. The challenge is developing apps that targeted users will actually leverage. And getting them developed quickly. A new partnership aims to address these issues in a productive way. Please look at this press release and share […]
Only 7% of Retail consumers think CPG brands positively contribute to their lives. Crowd Chat about this!
A Havas report shown in Trendwatching states the fact that few consumers feel brands contribute to their lives in a meaningful way. WHy is this? I can think of at least a couple great brands that literally have changed my life for the better. Maybe brands need to emulate more aspects of these significant brands […]
According to an interesting post by Gavin O’Malley in SocialMediaDaily, “Working directly with Facebook’s ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests.” This is an intriguing opportunity for brands to leverage these channels in new ways. A senior IDC Analyst and IBM CPG Industry Leaders will […]
TREND: Globally, people spend more than eight hours a day consuming Media. What’s YOUR CPG or Retail Digital Marketing Strategy?!
Around the world, I still see a propensity for many CPG and Retail people relying upon traditional, face-to-face venues for marketing. However, with the exploosion of digital and the hyper-connected consumer, I think many companies are struggling with the development of and / or the execution of their digital marketing strategy. Please take a look […]
A great post in SocialMediaDaily by Erik Sass describes how a number of hospitality chains have already embraced social media as a customer relationship management tool. I’m thinking why couldn’t a CPG Brand or Retailer do a similar program? With some great social merchandising tools available for both of our industries, I believe brand marketers […]
A good article in Food Business News by Monica Watrous cites some statistics by IRI that, to me seem a bit contradictory. Millennials drove 89% of snack food growth, yet 70% are willing to pay more for healthy food. Well, I think we all need to dive deeper into the millennial minds to derive useful […]
A great MoBlog post by Erik Sass reinforces the point I made in a recent blog that CPG and Retail marketers must ensure they do not treat mobile strategy in a vacuum. Desktop is still holding steady in minutes per month usage in a recent study. I think marketers need to build even more seamless […]