In 2015, advanced planning helps speed CPG and Retail data breach responses

How much preparation an enterprise achieves prior to a data breach will often determine the level of response effectiveness, as an article in NetworkWorld by Tim Greene. Building a plan ahead of the breach is one of seven critical steps to help secure data. With breaches becoming the norm around the world, I think CPG […]

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Helping CPG Brands Capture Sales Opportunities Driven By Unexpected Spikes in Retail Traffic

In a press release IBM announced a new Event Readiness services offering that will enable businesses in industries including retail, banking, telecommunications and manufacturing to prepare for unexpected surges in online traffic and sales. Many consumer purchases today are driven by emotions, which often occur in the spur of the moment. The ability to quickly […]

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Retailers Getting 47% of Mobile Sales via Apps. Can CPG Brands collaborate better?

A great article by Chuck Martin in MediaPost shows some new findings that almost half of all mobile sales revenue is generated by merchant apps.  I think this proves that the collaboration opportunities for CPG / FMCG Brands are virtually limitless.  Further, for all online transactions, mobile is expected to rise to 40% globally.  Brands […]

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WATCH: Real-time U.S. Retail CPG Online Sales LIVE by Channel here… https://ibm.biz/BdXatY

A great tool is available here to monitor total U.S. online Retail sales, shopping cart abandon rates, and more.  It’s fascinating to watch what happens when it happens! See it here:  http://ibmbenchmarklive.mybluemix.net/#/realtime/sales

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Internet of Things Driving New “Living Services” for Retail and CPG to explore.

An insightful Research Brief in MediaPost by Jack Loechner brings to light a point of view on some new “Living Services” that the Internet of Things (IoT) is driving.  There are several categories of thee living services, including “shopping”.  The report states, “Living services will allow retailers to offer less intrusive experiences and move away […]

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REPORT: “84% of C-level executives think Retail and CPG boards are cyberliterate”. I disagree!

Are you kidding me?!  Tripwire, Inc. released a study highlighted by ITProPortal stating that although one-third of IT professionals feel their company boards are not versed on cybersecurity, 84% of CxOs believe the boards are cyberliterate.  No way!  I hear more questions coming from the company leadership / boardroom execs about security strategy than ever […]

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MarketingCPG: “Shopper Marketing Is Hit Or Miss With Millennials”. Are Brands responding?

An interesting insight is in this article by Julie Quick on why shopper marketing may of may not be hitting the millennials target.  Although we all hear of how connected millennials are today, almost a third of this consumer group are actually disconnected from shopper marketing, almost completely.  I think this presents nothing but upside […]

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NEW GLOBAL REPORT: What is the Cost of a CPG or Retail Data Breach in 2015?

IBM is proud to sponsor the tenth annual Cost of Data Breach Study, the industry’s gold-standard benchmark research independently conducted by Ponemon Institute. The study found the average consolidated total cost of a data breach is $3.8 million representing a 23% increase since 2013. The study also reports that the cost incurred for each lost […]

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Apple To Enable Mobile CPG Ad Blocking. How should Retail and Brands respond? Chat Friday!

I suppose it was inevitable, however an article by Erik Sass in MediaPost talks of Apple enabling mobile ad blocking.  We’re having a Crowd Chat Friday (tomorrow in the U.S.) on “Creating a compelling Brand Experience”.  Please join us at 12:00 PM U.S. ET to talk about this and other topics:  https://www.crowdchat.net/IBMCPGChat Read more: http://www.mediapost.com/publications/article/251804/apple-to-enable-mobile-ad-blocking.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83589

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How REAL Is Real Time CPG / Retail Marketing?

There are some great findings in a  new study by Wayin in an article by Jack Loechner in MediaPost.  Of all the statistics listed, the following one hit me hardest, “93% of real-time marketers say they need to respond to trending social media content more quickly to improve their real-time marketing efforts.”  How can CPG […]

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80% boost to retail in-store visits from CPG mobile ads! Wow!

A new study by mobile intelligence firm NinthDecimal, discussed in VentureBeat by Barry Levine shows that the biggest learning is that on the first day of the mobile ad, physical stores saw an 80% lift in traffic.  That’s impressive, if it’s an accurate statement.  I find it difficult at best to discern from where the […]

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