Need Big Data and Analytics Speed? Here’s how to speed analytic applications up to 100 times faster…
IBM | Spark Power of data. Simplicity of design. Speed of innovation. What is Spark? Apache® Spark™ is an open-source cluster computing framework with in-memory processing to speed analytic applications up to 100 times faster compared to technologies on the market today. Developed in the AMPLab at UC Berkeley, Spark can help reduce data interaction […]
Although an article in Gallup by Daniela Yu and Beth Youra states, “Only 13% of U.S. adults have a digital wallet on their smartphone“, that number actually seems high in the U.S. I’d bet that most of those 13% don’t even realize they have the app! Internationally, I see wider adoption of digital wallets faster than […]
N.Y. Stock Exchange shutdown is great for cybersecurity stocks, however this wasn’t a hack, supposedly.
So, yesterday a global airline had a glitch that grounded their planes worldwide. A major news service website crashed. AND, the NYSE halted trading for a few hours. More than likely none of these challenges were the result of external hacks, however it does make me think about how well assets in our CPG and […]
Research is showing huge gains in coupon redemption in a variety of channels. Traditional redemption has been low… 5% or less. Now we are seeing innovative retailers and CPG brands offering coupons online and giving the shopper the opportunity to save the coupon to their phone. I think this multichannel, or really omnichannel approach is […]
… by Ritika Puri … Please read this great point of view on the impact of social media on CPG brands. Read more: http://www.ibmbigdatahub.com/blog/social-media-impact-brands-driving-revenue-through-data
Millennials are NOT all alike: 65% Do NOT Purchase via Mobile. Are Retail and CPG Brands capturing that majority?
mCommerceDaily has a great article by Chuck Martin around a fact that I blogged about several months ago here. WIth all the daily hype around mobile, CPG Brands and Retail merchants need to be inclusive in their marketing of those 18 – 34-year-olds whom do not use their mobile devices for purchasing. Thoughts? Read more: […]
“Marketing CPG: The Art Of Making An Impact Through Video Content”. How Brands and Retail can optimize…
A recent study highlighted in this article by Bex Bartolo Wicks shows that CPG brands own the majority of YouTube impressions. I think the wide audience this channel commands is a key factor in gaining awareness for brands far beyond traditional vehicles, even other social channels. Please read and share your thoughts on how brands […]
An article by Scott Jones in Marketing:CPG shares a thought I’ve gad for some time now. There has been a steady erosion of brand loyalty and surveys have shown that 70%+ of consumers don’t trust brands. Private label products are taking greater share from brands. CPG Brand innovation is being driven by these and other […]
OK, so is it a real problem that the majority of millennials don’t feel compelled to use safe browsing practices? An article in U.S. News & World Report By Allana Akhtar shows insights from a recent study that may may it look like a problem. The statistics show that many young people, and I suspect […]
A Research Brief from MediaPost by Jack Loechner shares some findings from a recent study that the vast majority (86%) of retailers are on Facebook, Twitter, YouTube and Instagram. Should CPG Brands migrate to the same four channels? My guess is that I think they already have. Does it even matter to go beyond those […]
The Globe and Mail published a piece by Derrick Hughes that enumerated ten ways for small businesses to protect data. There are some great ideas here that large companies could also leverage, I think. Please take a look and share your thoughts here. Read more: http://www.theglobeandmail.com/report-on-business/small-business/sb-digital/10-ways-to-prevent-a-data-breach-and-protect-your-small-business/article25089314/ http://www-03.ibm.com/security/?lnk=msoST-isec-usen
Preserving an Italian CPG Culinary Treasure (AND Securing their BRAND against Retail Fraud!) with Data Analytics.
An interesting story about a really great Italian Brand is featured on our site today. The cool part of this story is how real CPG / FMCG manufacturers are fighting fraud to help protect the brand value of an “Old World” treasure. This shows how companies, large and small can build an effective consortium to […]