30% of Consumers shop at 4 or more stores for groceries. How can CPG and Retail better partner for this trend?
That is a much larger number than I would have expected. (30% shop at four or more stores for groceries). According to research by Ipsos, there are other interesting facts about U.S. grocery shoppers in a great article by Jack Loechner in MediaPost. How should CPGs work with retailers to capture share of market in […]
Really? According to a report shared in an article in MediaPost by Jack Loechner, almost 80% of consumers are willing to pay for expedited delivery via drones. There are several additional interesting insights in the article around how technology is shaping the future, however this one fact caught my attention. I think the way the […]
Food sickens 100’s of Millions Globally, 50 million in the U.S., alone. Join the Food Safety Consortium!
Mars, Inc. , IBM and the University of California, Davis, have embarked upon a new approach to food safety, the Consortium for Sequencing the Food Supply Chain. An entirely new approach of the consortium is to have the goal of the multi-year project to have microbes, some of the very organisms behind many food-borne illnesses, […]
mCommerce: The average Retail CPG shopper is in-store 26 minutes, however there are fewer of them there. Mobile to blame?
Chuck Martin wrote a great article on recent findings that show the average shopper is actually in the physical store for 26 minutes, as opposed to widely-held beliefs that they shop far shorter durations. However, the number of shoppers in-store is declining. Is mobile all to blame for this? I think perhaps a big part […]
A great article in Food Navigator, “5 strategies for marketing to millennials” By Elizabeth Crawford, states, “Firms need to move away from one-way marketing strategies in traditional media channels and embrace open engagement in new media outlets to capture the attention of millennials, who increasingly wield purchasing power and influence but continue to elude advertisers, […]
A new study by Ponemon entitled, “The Challenge of Preventing Browser-Borne Malware” shows that more than 50% of attacks happen through the enterprise web browsers. CPG and Retail companies have never been more at risk for security threats. However, I think there are enough effective tools in the marketplace to help prevent these attacks. Why […]
China Daily reports that, “Under the new regulation, customers can return the opened goods they bought online within seven days and get full refunds, without providing any reason for the return.” Wow! Umm, is that even feasible in the U.S., Europe or, for that matter, China?! Let’s stay close to this as it gets implemented. […]
Interesting story by a CEO, Sheldon Yellen whom doesn’t use a smartphone. Fascinating perspective. Great article. Have we all gotten too connected? Too distracted? Do you see a reversing of this connectivity trend happening on the horizon? I don’t, actually. I think there is a place for these devices in our lives and I think […]
A post by Benedict Evans explores different “ways to think about market size”. One line states, “…it’s easier to predict ‘cheaper and better’ than to predict the changes in behavior that will come from that”. If you think back on when some now successful products first launched, it was tough to think about those predictions in many cases. What […]
Are we STILL talking about this? I can remember this in the 1980’s!! Out-of-stocks still plague the industry. Of course, it is a join challenge for both retail and CPG. Shelf planograms have to do with it. (Why do SKUs that move one case per quarter per store have the same facings as those that […]
Nielsen : TV Engages People Half As Long As Digital. Should this move CPG and Retail off TV even faster, now?
As I think about how long TV advertising will last in our lives, I wonder how fast the shift to digital will occur in the next twelve months. Considering DVR capabilities at one end of the spectrum to avoid ads, and considering product placement in TV programming at the other end to ensure longevity of […]
EngageMillennials: “What You Don’t Know About Millennials And Content Marketing”. Some Surprising Brand Marketing Facts!
Engage:Millennials posted a great article by Shafqat Islam shares some recent statistics on millennial marketing as well as some personal experience as the author employs a hundred millennials. I think some of the most surprising statistics are that a small minority positively respond to celebrity marketing and a majority are totally ok hearing from brand […]