Colm O'Brien

At NRF 2017, Discover #WatsonRetail in the IBM booth

This blog post is one of many blogs surrounding the 2017 National Retail Federation Retail’s Big Show event in January. To see more on the IBM presence at the event, see the other blog posts or visit the IBM at NRF 2017 landing page. I have no doubt that 2017 is going to be a year unlike any […]

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Hyper-Local Personalization Becomes a Reality

The Need for Localization The need to be relevant to consumers through localization has never been more critical, especially as city populations continue to grow and expand. Today, 54 percent of the world’s population lives in urban environments. In 1950, that number was 30 percent. By 2050, it will reach 70 percent.1 Every city is […]

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