Michael Dobbs

Who needs a new iPhone?

  No, really…WHO?  On September 7 Apple announced its new iPhone 7.  Now a few years ago, this would have been a huge global event… Loyalists would have been camping out in front of their Apple store over night to be “the first.”  Apple launched the SmartPhone industry and in so doing really did change […]

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What’s the Deal? (Personalization)

10 years ago a price sensitive shopper spent her Sunday afternoons clipping coupons to make sure that s/he was getting the best deal possible.  Not a great use of time!  Everyone got the same deals on the same product.  Today companies use Promotional Data Personalization to make sure that consumers get the right product in […]

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Byte-Size Watson! Your Cognitive Journey

Cognitive Computing is the future.  Most of the companies that I’m talking to today already see this.  Watson is like the ‘Model T’ of Cognitive Systems.  It was the first commercially viable Cognitive Computer, and it continues to improve and modernize.  Today Watson is so powerful that most of IBMs competitors actually license it and […]

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How Fast Does It Need To Be? (eCommerce)

As an Amazon Prime member, I can get most products delivered free on next day delivery.  Over the past months, Amazon has expanded its network of cities that offer free same day delivery.  (And after falling under fire for not expanding this service into poorer neighborhoods, Amazon has now increased it’s “same day footprint” by […]

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Who Needs A Digital Marketing Team?

Working as a consultant I get to see many different organizations and structures.  There are many similarities, and some differences.  In Marketing Organizations, many companies have teams dedicated to Brands and other teams dedicated to Marketing Capabilities such as Digital Marketing, Media, CRM, or eCommerce.  One of the key reasons companies will take this structure […]

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It’s So Hard To Raise A ChatBot!

Being a parent isn’t easy!  You can’t assume that your child will know right from wrong.  You need to TEACH him or her.  Parents check who their kids are friends with and may plan play-dates with more desirable friends.  As the child grows, parents often monitor their children’s social activity to make sure interactions are […]

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Gamification: Do You Want To Play A Game?

Gamification: do you want to play a game? I was talking to my daughter about learning German.  I speak German, and she wants to learn.  6 months ago I bought her a program that is supposed to teach her German.  Candidly, I didn’t think she was using it.  A few days ago I asked her […]

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I Don’t Want To Talk To You! (Letting The Consumer Drive Your Engagement)

  I was in a meeting recently discussing how the development of a new app is going to change a client’s business.  Consumer will be able to choose HOW and WHEN they want to engage with the brand (brand engagement), doing it on their terms.   We joked about using the message that you don’t have […]

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Apple vs Android: Avoiding the Dark Side! (Mobile)

Mobility.  Once a “Leading Edge” idea, Mobility is now deep in the Main Stream.  Every company has some app to engage it’s customers and / or it’s associates. Since joining IBM, I’ve spoken to leadership at many companies about developing and implementing a Mobile Strategy.     When developing a Mobile Strategy, one question that […]

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What Are You Spending Your Money On? (eCommerce)

  I was just watching Jim Kramer on CNBC.  He was talking about Bed Bath and Beyond.  He explained that over the past years they have had a very aggressive stock buy-back program.  They’ve almost bought back ½ of their shares.  That said, their eCommerce program was broken. Normally stock buy-backs are a good thing […]

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My Own Personal IoT (Internet of Things)

If you’ve been reading my blogs recently, you may know that I just bought a new AppleWatch AND I’m slowly learning how to integrate it into my life.   So what does this have to do with the IoT? A couple days after I got my AppleWatch, my scale broke and I had to go out […]

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Watch Out! Who needs a Smart Watch?

  Last week I posted about my experience in buying an Apple Watch, and how Apple will grow the Smart Watch Category because it works to understand the customer needs https://www.ibm.com/blogs/insights-on-business/consumer-products/apple.  This week I thought I’d write about my experience with the Apple Watch as a new user. It seems to me that there are […]

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