Integrating Data to drive Optimized Supply Chain

Today’s technology-driven consumers are more connected and knowledgeable than ever about the products and brands they select, the channels they shop and messages they accept and demand great service. These savvy, demanding consumers purchase products through a growing number of retailers and retail channels but out of stock remains a pervasive problem. It is estimated […]

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Engage Consumers or Perish

[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form] Today, consumers are bombarded with over 5,000 messages a day. How does your company and brand breakthrough this overwhelming stream of messages to build the importance of your brands? Leading edge Consumer Products companies have learned they must engage with consumers regularly or […]

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Communicate Effectively with Consumers through Segmentation

With a growing global population of 7 billion people, Consumer Product companies are faced with a challenge in effectively communicating with their consumers. These savvy consumers are utilizing various technologies and channels to interact and purchase products. Smart Consumer Product companies are taking advantage of the data footprints left by consumers across all these touch […]

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Defending Your Brand

Today’s technology savvy consumers are more connected and knowledgeable than ever about the products and brands they select, the channels they shop and messages they accept. These engaged consumers seem to have little regard for brands, noting that most consumers around the world wouldn’t mind if 73% of all brands disappeared; while in Europe and […]

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