The new face of Retail?

News reports of wide-spread store closing are becoming a weekly norm as Retailers scramble to reposition their assets in a rapidly changing consumer market. Shopper dynamics have changed which means that Retailer engagement models must change as well — to embrace an omnichannel approach. But what does this mean for the traditional store-front? How can […]

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Accelerate your Distribution business

IBM recently announced a new business solution for Industrial and Electrical Distributors. This tailored solution incorporates embedded software extensions from I.B.I.S., Inc. and IBM software and services. It uses Microsoft Dynamics AX as the core engine and can be delivered on premise or via the SoftLayer Cloud. This solution represents a way for Distributors to […]

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The price of a Coke on Valentine’s Day

Personalized, relevant dialogue — engaging with your consumers in a way that differentiates your brand experience. Check out this example from Coca-Cola Turkey. Pay attention to the reactions from consumers. Was the experience differentiating?

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A differentiated experience – at home

Consumer relevancy took on a new dimension in the past week. Coke announced an exciting new partnership with Keurig to bring their products to your kitchen – on demand – just like that morning cup of coffee. I’ve been wondering when the carbonated beverage companies would make a move similar to the individualized coffee solutions. […]

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Agility will be key in 2014

2014 – More of the same – or not? Recent survey results from  Economist Intelligence Unit show that most Retail and Consumer Product companies expect global competition to intensify this year. More than 60% expect to invest in developing emerging markets and intend to devote more resources to business expansion than in the previous  year. […]

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Valentine’s comes early with 3D printing

As 3D printing starts to take hold, venerable brands are finding new ways to provide innovative products to their consumers — some in highly personalized ways! Hershey’s will make your chocolate bar on demand, printed just the way you like it. Victoria Secret is getting in on the act too – with new 3D printed […]

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CP’s Virtual Reality, changing the game at retail

Innovative technology is changing the way consumers shop. Virtual reality provides new opportunities for Retailers to personalize the shopping experience by guiding the consumer based on their preferences. This trend offers potential for Consumer Product companies as well. By collaborating with Retailers they can not only target promotional offers more directly – at the point […]

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Watson powers consumer insights in Asia

DBS Bank and IBM have announced the first Watson Business Group sale in Asia. According to Eileen Wu of ZDNet, DBS Bank CEO Piyush Gupta said that the initiative would allow the bank to look at ways to tap data and provide more “precise, customized, and quality” offerings that were more in line with its customers’ […]

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Digital subscriptions enhance brand relevancy

Brand relevancy. Critical in today’s market where “most consumers wouldn’t care if more than 73% of brands disappeared tomorrow.” As Consumer Product companies explore new ways to be consumer relevant, the digital channel offers an ever-expanding set of opportunities. Remember the music subscription services – physical media delivered every month based on your preferences? Now […]

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Creating Recipes with Artificial Intelligence

Earlier this month I shared a story regarding the potential for CP companies to engage with consumers and retailers around dietary needs – Healthy Collaboration. Leading edge innovation that supports these ideas is available today through IBM’s new Watson Group. Among its different offerings, this team developed an artificial intelligence app that helps users create […]

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A world without shops or factories

In this article by Peter Day, published in BBC News Magazine, he explores the advancements and rate of innovative change over the last 100 years. What really grabbed my attention was his comparison of Excite@Home and Google. Whereas Excite targeted the top advertisers in the market and ultimately fell to the Dot.com bubble, Google purposely […]

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$93B in lost trade

According to the Petersen Institute increased protectionist measures cost global trade $93B in 2010. In this CNN article, the writers take a historical look at the ratio between GDP and Global Trade growth. Between 1988 and 2007 global trade out paced GDP by more than 60%. In the last two years the trend has reversed. […]

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