Ben Baker

VIDEO: Generation Z on “Uniquely Generation Z”

Here we are, at the beginning of the end of the first month of 2017. And just in case you’ve been hiding under a rock, the National Retail Federation Retail’s Big Show rocked the consumer-facing industries just two weeks ago, and we have fresh, new research on Generation Z — the “Uniquely Generation Z” study. […]

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6 Top 2016 Highlights from Insights on Business for CP

As I wrote in my “2016 highlights” post for the Retail blog, 2016 was a year to forget for many Consumer Products (CP) companies. Consumer-facing industries have spent much of 2016 strategizing how to fight off disruption within their industries, and every passing day seemed to bring about a new startup competitor. Outside of the industry, […]

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Podcast: The 2017 Customer Experience Index

2016 may be a year to forget, ripe with digital disruption inside of the Retail and CP industries and uncertainty in our world outside of the Retail and CP industries. In light of all of the uncertainty, customer experience is top-of-mind for retailers and CP brands moving into 2017, and IBM Consumer recently launched a […]

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Retail’s Big Show — A Look Back and a Look Forward

It’s hard for me to believe that the NRF Retail’s Big Show is once again looming close — about a month and a half out from today! NRF 2016 — Welcome to the cognitive era This past year, IBM helped usher in the cognitive era. In our day and age of big data, competitive advantage […]

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All Aboard the Holiday Hype Train

Ladies and gentlemen, it is the most wonderful time of the year. Well, that is, unless you’re looking to buy an NES Classic Edition or a Hatchimal. Get Behind Me, Turkey and Dressing As of this past Thursday, Thanksgiving in the United States has come and gone, which means that even those who wait until the […]

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The Trick Behind the “Innovation” of Apple Products

FYI, the “trick” referred to in the title is at the bottom of the article if you want to skip the intro. Just figured I’d set the stage first. So, with that being said… Cue the lights. It’s time to put on your black turtlenecks and black jeans. You should leave your belts at home, […]

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CP brands — put the weather on your radar

How’s this for a stat — 90 percent of all U.S. adults consume weather information on a weekly basis.  That would be a little over 287 million people.  If one golf ball represented each one of those people, you could cover the entire square mileage of New York City. In fact, you could do that […]

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Hershey and Uber spread the (brand) love

Innovation or bust.  At least that’s what it seems like nowadays. Spreading the Love, on an Uber Level This may be old news, but I recently read of a partnership that Uber has been exploring with The Hershey Company.  Yes, you read that correctly.  The ride-sharing platform has become a distributor of chocolate. Before I […]

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The Connected Kitchen, Hosted on the Cloud

I stand convinced that life is nothing but a cycle of laundry to be cleaned and dishes to be washed. Can I get an amen? A partnership to lighten the pessimism Okay… So that was a bit of an exaggeration.  I know that life is more than dishes and dirty clothes.  However, that still doesn’t […]

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Under Armour invests in eCommerce

Industries are changing. Can I get an amen? Under Armour announced today plans to open a massive 1.3 million square-foot distribution and warehouse facility located just outside of Baltimore, Maryland. The behemoth facility, known as the “Sparrows Point Distribution House” will employ approximately 1,000 employees in the Baltimore area and will feature state-of-the-art equipment and […]

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Don’t Netflix My Granola

The paradox of choice is an interesting concept to me — the idea that, the more options you’re offered, the less likely you’re going to choose any of them.  It’s almost as if we’re frozen in place, paralyzed by choice. I fully believe in this idea because I’m confronted with it every day when I […]

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(1 Billion) Dollar Shave Club

For the past couple of years, Uber has been the “poster child” for digital disruption. In fact, the term “Uber” is now effectively a verb, and companies seem to live in constant fear of “Uberization.” Needless to say, the taxi company which owns zero taxis has changed the game on industry convergence and has raised […]

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