Anthony Bigornia

Join IBM in Kicking Off 2016 @ NRF

As we enter a new year, we anticipate that consumers’ preferences and behaviors will continue to evolve at an unprecedented pace. On the one hand, now more than ever, consumer brands will be challenged to keep pace with their consumers in order to deliver compelling and relevant products, solutions, and experiences. On the other hand, […]

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How can you build enthusiasm for your brand?

We have several recommendations in our #IBVstudy: http://ibm.biz/brandenthusiasm. And if you are going to the International Consumer Brand Relationship Conference in Porto check out the presentation on the study by Trevor Davis.

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IBM/Facebook Partnership – Making Irrelevant Ads a Thing of the Past

I love the tag line of the Facebook ad that IBM has been running as part of our campaign related to the new IBM/Facebook partnership: “Irrelevant ads – a thing of the past.” It is such a great tag line because it strikes a universal cord in all of us. There is consensus in the […]

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How Important is Your Mobile Device to You?

How important is your mobile device to you? In a recently released Bank of America study entitled “Trends in Consumer Mobility Report,” the researchers looked into how consumers use mobile devices today – including the importance of their mobile devices vs. various other items in their daily lives. Among millennials, 96% said that their mobile […]

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The New Path to Purchase

One of the better articles that I have read of late comparing/contrasting the purchase behavior of Gen Xers vs. Baby Boomers vs. Millenials. (http://www.mediapost.com/publications/article/228153/millennial-shoppers-oscillate-between-online-off.html?edition=73760) Here is a particularly good excerpt: “[the social, peer centric approach of millenials] has been a big factor in the shape of the purchase process, with Gen X being more oriented […]

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17% of Global Web Usage Now Via Mobile Phones

According to Statista, over 17% of web usage is now via mobile phones – excluding tablets (http://www.statista.com/topics/779/mobile-internet/chart/1380/mobile-web-usage/). In markets like Africa and Asia the numbers are even higher – 23.7% and 23.6%, respectively. What’s truly amazing is that the global number of ~17% represents a ~57% increase from just 1 year ago. And of course […]

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Engaging The Digital Consumer in China

WeChat has been in the news a lot lately (e.g., http://www.ft.com/intl/cms/s/0/87a2201a-04ee-11e3-9e71-00144feab7de.html#axzz2c2M09k2d). WeChat is the social channel of choice for brands in China and it ranks among the top 10 global mobile apps in +40 markets. Do brands understand the nuances of engaging consumers in different geos? The direct 1:1 communication model of WeChat makes it […]

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Will Same-Day Delivery Spell the End of Retail as We Know It?

Great article by Fast Company regarding the potential for same-day delivery in retail. Broad adoption of same-day delivery would radically change the value proposition of traditional big-box retail. Are CP companies ready for same-day delivery? How would same-day delivery change the role of the CP company? http://www.fastcompany.com/3014817/amazon-jeff-bezos

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Share of P&G Digital Marketing Spend Between 25-35% In the U.S.

According to Advertising Age, P&G is directing as much as 35% of its marketing budget to digital media, beyond the estimated 20%-25% share that is typically found at most other CPG companies. As marketing budgets continue to tighten and the need to put deep shopper and consumer insights at the center of operations intensifies, it […]

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