December 8, 2014 | Written by: Ralph Jacobson
Categorized: Industry Insights
To be clear, there are many CPG and Retail companies that do not have executives named as the CMO. The lead marketer may hold the title of EVP, or something similar, but for the purposes of this discussion, we will use “CMO” to denote the lead marketer in the organization. Catharine P. Taylor wrote a good piece in SocialMediaInsider about the apparent fact that most CMOs do not leverage social nearly as much as they could. Social channels remain free for individuals to post their thoughts and create awareness for their brands. Why do you think more CMOs haven’t created more of a following via social?
Read more: http://www.mediapost.com/publications/article/239622/cmos-just-arent-that-social-question-is-why.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=78499