Industry Insights

Are CPG and Retail CMOs Social? It doesn’t look like it so far in 2014!

To be clear, there are many CPG and Retail companies that do not have executives named as the CMO.  The lead marketer may hold the title of EVP, or something similar, but for the purposes of this discussion, we will use “CMO” to denote the lead marketer in the organization.   wrote a good piece in SocialMediaInsider about the apparent fact that most CMOs do not leverage social nearly as much as they could.  Social channels remain free for individuals to post their thoughts and create awareness for their brands.  Why do you think more CMOs haven’t created more of a following via social?


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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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