About The IBM Consumer Products Blog

Enabling the Transformation of the Consumer Products Industry

The IBM Consumer Products blog is a thought-leadership hub discussing multiple facets of today’s consumer products industry including the latest trends, ideas, topics, findings, predictions and technologies. Hear opinions from prominent thought leaders including IBMers, Business Partners and other influencers.

This blog is managed by Benjamin Baker and Lydia Herrera and follows IBM’s Social Computing Guidelines. Learn more about the IBM Consumer Products Industry at ibm.com/consumerproducts or contact us.


Featured stories

The Consumer is the Channel:

A Cognitive Point-of-View

Learn how you can leverage cognitive computing to engage and differentiate now and in the future.


Ready for Primetime?

An IBV Study

Find out how to put the customers at the center of your consumer products brand experience.

Read the study >>

The IBM 2016 Global Customer Experience Index

Retailers are failing at meeting customer expectations. See how your organization measures up.

Read the summary >>


Featured contributors

Trevor Davis

Trevor Davis

IBM, Distinguished Engineer

Michael Dobbs

Michael Dobbs

Associate Partner, IBM Consumer Industry

Kevin Abele

Kevin Abele

Solutions Management, IBM Consumer Industry