Industry Insights

70% say they’re open to CPG Brand offers via Wearable tech. Is this the next Retail Consumer Channel?

MediaPost has a story by that mentions a recent survey that found nearly 70% of consumers say they are open to brand communications via wearable technology.  Even though I don’t see the draw to a smartwatch (yet), is this a new channel for CPG Brands and Retailers to capture?  I think the people who use this stuff today would be totally responsive to relevant offers sent to the devices.  What do you think?

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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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