Industry Insights

70% say they’re open to CPG Brand offers via Wearable tech. Is this the next Retail Consumer Channel?

MediaPost has a story by that mentions a recent survey that found nearly 70% of consumers say they are open to brand communications via wearable technology.  Even though I don’t see the draw to a smartwatch (yet), is this a new channel for CPG Brands and Retailers to capture?  I think the people who use this stuff today would be totally responsive to relevant offers sent to the devices.  What do you think?

Read more:  http://www.mediapost.com/publications/article/247694/wearables-may-be-next-consumer-communications-chan.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82018

http://www.ibm.com/mobilefirst/us/en/

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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