Banking

Zions Bancorporation improves customer service with master data management

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Banks and financial services continually face growing demands to improve customer experience. To meet these demands, organizations are looking for a way to manage all aspects of their critical enterprise data, no matter what system or model, and deliver it to their application users in a single, trusted view.

Zions Bancorporation needed a master data management solution that would help them better understand their customers regardless of which communication or transaction channel they used. With the help of IBM InfoSphere® Master Data Management (MDM), Zions Bancorporation gained a trusted view of critical business data and delivered it to its users and applications. InfoSphere MDM provided Zions Bancorporation with actionable insight, instant business value alignment and compliance with data governance, rules and policies across their enterprise. With a 360-degree view of its clients, Zions Bancorporation was able to identify cross-sell and upsell opportunities that generated new revenue opportunities.

Companies can take advantage of four features of InfoSphere MDM to help them solve their master data management problem:

  • Agile self-service access to trusted data: empower users by providing secure, governed self-service access to trusted data across the enterprise for opportunity-oriented experimentation and collaboration to drive innovation, better insights and business decisions.
  • Entity insight with analytical MDM: provision and operationalize MDM data with graph-based exploration of master data, transactional data and Hadoop to drive entity insight and analytics.
  • Content management: capture content to enable governance and adhere to regulatory compliance requirements.
  • Optimize master data environments: improve efficiency and more-proactively manage data and respond to changes using agile and intuitive dashboards within the stewardship center.

Watch the Zions Bancorporation client video to hear how they improved their customer experience with IBM InfoSphere Master Data Management. Learn more about master data management solutions.

Content Marketing Leader, Financial Services - North America

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