Transformation is being transformed — from one-off initiatives to an urgent, purpose-driven imperative. Modern businesses must move faster, but also with more empathy and openness.
March 29, 2024

Create a lasting customer retention strategy

6 min read - Customer retention must be a top priority for leaders of any company wanting to remain competitive. An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Generating repeat business is critical: McKinsey’s report on customer acquisition states (link resides outside of ibm.com) that companies need to acquire three new customers to make up the business value of losing one existing customer. Customer retention has become more difficult in…

March 26, 2024

The path to embedded sustainability

6 min read - Businesses seeking to accelerate sustainability initiatives must take an integrated approach that brings together all business and technology functions. Sustainability is no longer the responsibility of only the chief sustainability officer (CSO). It is not managed by a single department in a silo. Driving true sustainable impact, at scale, takes place when an enterprise is fully aligned to that transformation. To scale progress in combating climate change, this alignment and collaboration must happen across value chain partners, ecosystems, and industries.…

March 25, 2024

Ahead of the curve: How generative AI is revolutionizing the content supply chain

6 min read - The global adoption of generative AI is upon us, and it’s essential for marketing organizations to understand and play in this space to stay competitive. With content demands expected to grow in the next few years, organizations need to create more content at a faster pace to meet customer expectations and business needs. Knowing how to manifest these improvements is not always clear: Enter generative AI and the content supply chain. [button link="https://ibm.co/content-supply-chain"]Get the study: The Revolutionary Content Supply Chain[/button]…

March 15, 2024

How IBM helps clients accelerate app modernization and control costs

3 min read - A large US-based healthcare company engaged with IBM® to accelerate their cloud modernization with consistent and predictable outcomes. This collaboration enhanced their confidence to navigate app modernization across various applications and landing zones for both hybrid cloud and platform-native modernization. As a healthcare company, this client had an obligation to provide safe, reliable, time-sensitive, high-quality services to its customers. Ultimately, they needed best-in-class application modernization tooling to help  deliver on that obligation. When a client is not able to properly…

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