Automotive
Industry insights, perspectives, expertise
Security, not brands, will drive auto consumers in 2030
Written by Matt A.V. Chaban | September 17, 2019 | Automotive, Customer Experience, Data
As more consumers turn to their phone, not their key chain, to get around, brand loyalty could diminish if automakers cannot find a way to standout. ...read more
Building a smart vehicle, no matter how many wheels
Written by Matt A.V. Chaban | September 5, 2019 | Automotive, Cloud, IoT
Harley-Davidson’s first connected motorcycle, the LiveWire, drives on the cloud as well as the street. ...read more
German auto chief Bernhard Mattes on what’s “driving tomorrow” at IAA 2019
Written by Matt A.V. Chaban | August 30, 2019 | Automotive, Business Operations, Customer Experience
The head of the world's biggest auto show sees an industry transformed ...read more
VW’s AI-powered Virtus sedan brings the cognitivo car to Copacabana
Written by Matt A.V. Chaban | July 2, 2019 | AI, Automotive, Customer Experience
The Manual Cognitivo in VW's new Virtus sedan not only improved the driving experience—sales soared, too. ...read more
Would you open an email from your tire dealer?
Written by Jordan Teicher | March 8, 2019 | Automation, Automotive, Retail and Consumer Products
Customers come to tire and auto repair retailers infrequently and grudgingly. For Belle Tires, improving customer relationships was a top priority. They looked to AI-enabled analytics to keep customers engaged. Nonetheless, Saran said, Belle Tire ...read more
IBM’s Martina Koederitz believes diversity will power the new data economy
Written by Jordan Teicher | December 10, 2018 | Automotive, Big Thinkers, Manufacturing
With a global digital network linking billions of individuals and machines, Martina Koederitz believes the world is at a major inflection point. ...read more
Auto companies are quick to implement IIoT but slow to secure it, new study shows
Written by Justine Jablonska | September 17, 2018 | Automotive, IoT
87% of auto companies are implementing IIoT into plants and assembly lines without fully evaluating risk, according to a new study. ...read more
Accessibility on the go: mobility for everyone
Written by Rich McKay | July 31, 2018 | AI, Automotive, IoT
How can governments and companies build accessibility into emerging tech like IoT and AI? IBM's Erich Manser explains why designing for everyone is critical for digital transformation. ...read more
Green means AI for traffic and beyond
Written by Rich McKay | June 18, 2018 | AI, Automotive, Data...
Can AI make your commute a little easier? IBM Master Inventor Steve Hobson says adding AI to traffic lights can make our cities safer, reduce pollution, and improve commute times. ...read more
