The time for 5G is now
Samsung's SJ Hahn on how 5G will change everything
By Justine Jablonska | 4 minute read | December 10, 2019
Suk-Jea Hahn is Executive Vice President of Samsung Electronics Co., Ltd. He joined Samsung Mobile in August 2015 to lead the company’s double-digit growth and market expansion in the fast-growing global mobile technology and services sector.
Why is the time for 5G now?
For almost a decade, Samsung and partners have worked tirelessly to develop new technologies. The goal is to push our clients in industry and government into a whole new level of productivity, intelligence and connectivity. We call this unprecedented progress the dawn of “experience innovation.” Experience innovation is more than just new features on a device. It is the complete integration of new advances in hardware, software and services from Samsung and our vast partner ecosystem.
Experience innovation is only possible because of the next generation of wireless technology: 5G. AI, cloud computing and advanced algorithms, among other advancements, were already changing how we use and interact with data and technology. However, the high speed, low latency and massive throughput generated by 5G will be the catalyst for new applications. These applications will truly change the way consumers, business and governments interact with the world around them through unprecedented and reliable wireless connectivity.
Samsung recently released the Galaxy S10 5G smartphone, giving consumers and businesses the power and speed of a fiber connection in their pocket. Just as 4G LTE transformed nearly every aspect of our lives, so too will 5G. From the home, the office, and everywhere in between, 5G’s mobile applications will enable faster, more accessible connectivity for new technologies like big data, cloud-gaming, augmented reality (AR) and autonomous vehicles. Transportation, manufacturing and even entertainment are a few examples of industries that are impacted by 5G.
Which industries will be impacted?
5G means a lot of different things to different people within the industry. The aspects that are most talked about today, such as improvements to throughput and latency, are parts of a much larger puzzle that the telco industry is working hard to solve. The end goal of 5G is to fundamentally transform the way we make use of mobile devices.
That, of course, means a significantly faster and more responsive user experience. However, it also means enabling entirely new use cases that go beyond the traditional boundaries of the mobile industry. This will be achieved by pulling in dozens of previously unconnected or under-connected industries—from automotive and home entertainment to city planning and public safety. In fact, our earliest 5G trials have already begun to explore use cases that have not typically leveraged wireless connectivity in the past.
What are examples or use cases that can only be possible with 5G?
Last year, Samsung announced that we are working with AT&T to create America’s first manufacturing-focused 5G “Innovation Zone” at our leading-edge semiconductor factory in Austin, Texas. The cooperation will help both companies, and the industry as a whole, to gain insights into how 5G can lay the foundation for safer and more efficient smart factories. With technology available today, smart factories can maximize 5G’s potential with AR applications to assist workers, video analytics to improve safety and security, and automation to improve operational efficiency.
5G offers turbo-charged network broadband, 20-times faster than 4G LTE, with 10-times lower latency. What that means for smart homes is that more devices can be remotely controlled by a home automation platform like Samsung SmartThings, even from a long distance—with lag-free, near-instantaneous reaction times. The SmartThings solution allows users to control, automate and monitor their home environment, appliances and security via mobile devices.
Connected cars and trucks will be safer to drive with constant updates on traffic and road conditions and enhanced collision avoidance, taking full advantage of 5G’s extreme low latency and large-scale sensor support. With 5G, Samsung and Harman are working closely with the 5G Automotive Association to develop new Cellular Vehicle-to-Everything (C-V2X) technology to communicate with smartphones and wearables, pedestrians, bicyclists, and even scooter riders to improve safety.
5G in stadiums, arenas and other entertainment venues will forever change the experience of seeing a live event. The technology will allow fans to connect and interact simultaneously on a mass scale. Additionally, venues will be able to offer enhanced fan experiences such as customized 4K video, alternate views of athletes and AR/VR streaming.
Remember Pokémon GO? As players moved through the real world, Pokémon would pop up in a map on their Samsung Galaxy phones for them to catch. It made us feel like there was an entire world all around us that we could access through our phones.
That was a very popular application of augmented reality (AR), virtual reality’s less cumbersome cousin, and it’s only going to get better and bigger with Samsung Galaxy 5G phones on 5G networks. You won’t just be hunting down monsters on your way to the grocery store—you and 50 local players will descend on a park to battle with fictional enemies that you and all 50 players can only see through their individual phones, all synchronized, truly collaborating to battle together.
5G enables first responders to help more people in need while reducing risk for themselves. In Korea, fire-fighters are using 5G-connected drones to provide better access, coverage and visibility for people in dangerous situations like fires, earthquakes and floods from a safe distance.