Business Development

New Collar: IBM@European Commission

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The definition of New Collar

The terminology of “New Collar” was introduced in 2017 by Ginni Rometty, CEO of IBM. It is a derivation from the popular categories of White Collar and Blue Collar jobs. It describes familiar job roles that do not need Bachelor’s degrees or similar. The definition made sense. The market adopted the terminology soon after Gini started using it in public.

These jobs are still a fast-growing category and for many companies, they are a challenge to fill. On the other hand, New Collar jobs are a tremendous opportunity for everybody. “Sixty-one per cent of Americans under 30 expect that it will be essential to develop new skills at some point in their careers.” (Source: TechCrunch). Even if this number was significantly lower, it still describes a big challenge. This challenge is only partly on the side of the employee.

New Collar@European Commission

The European Commission invited IBM last year to discuss our view on new developments around skills. The focus of the session was on Digital Education in their European Summer School @European Commission.

You can find IBM’s discussion around New Collar on this Link, and the full recording of the whole day on the Web Site of the European Commission.

Who is the audience for New Collar?

All of the New Collar courses are vendor independent. What is the benefit? IBM can use the courses to train its own workforce. Besides this, the approach also allows supporting our clients and training their workforce. Last but not least you can buy IBM’s New Collar courses on the free market.  The content matches employers’ needs, independent of any IBM product and allows a fast start in a specific role.

More Information

You can find general information about this topic on the IBM Skills Gateway. If you want to enroll into the Customer Services Training then this is possible on Coursera. The next topic that will get rolled out is “Security”.

 

Program Director, Business Development for Training & Skills

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