Business Development

New Collar: IBM@European Commission

Share this post:

The definition of New Collar

The terminology of “New Collar” was introduced in 2017 by Ginni Rometty, CEO of IBM. It is a derivation from the popular categories of White Collar and Blue Collar jobs. It describes familiar job roles that do not need Bachelor’s degrees or similar. The definition made sense. The market adopted the terminology soon after Gini started using it in public.

These jobs are still a fast-growing category and for many companies, they are a challenge to fill. On the other hand, New Collar jobs are a tremendous opportunity for everybody. “Sixty-one per cent of Americans under 30 expect that it will be essential to develop new skills at some point in their careers.” (Source: TechCrunch). Even if this number was significantly lower, it still describes a big challenge. This challenge is only partly on the side of the employee.

New Collar@European Commission

The European Commission invited IBM last year to discuss our view on new developments around skills. The focus of the session was on Digital Education in their European Summer School @European Commission.

You can find IBM’s discussion around New Collar on this Link, and the full recording of the whole day on the Web Site of the European Commission.

Who is the audience for New Collar?

All of the New Collar courses are vendor independent. What is the benefit? IBM can use the courses to train its own workforce. Besides this, the approach also allows supporting our clients and training their workforce. Last but not least you can buy IBM’s New Collar courses on the free market.  The content matches employers’ needs, independent of any IBM product and allows a fast start in a specific role.

More Information

You can find general information about this topic on the IBM Skills Gateway. If you want to enroll into the Customer Services Training then this is possible on Coursera. The next topic that will get rolled out is “Security”.

 

More Business Development stories
1 July 2019

Stay competitive. Cloud integration and this flexible training approach

C-suite executives are ready to double-down on cloud computing, according to this recent IBM Institute for Business Value blog. More than twice as many CIOs expect to invest significantly in hybrid cloud in the next two to three years as the number who said they’ve made that decision to date. Interest in cloud – and […]

Continue reading

28 June 2019

IBM Digital Learning Subscription: Update

What is a Digital Learning Subscription IBM started last year to introduce the first Digital Learning Subscription. Of course, you can still buy a single Digital Learning. But the overall need for continuous learning and fast product changes making a subscription the right choice for lots of people. And aren’t we all used from other […]

Continue reading

24 June 2019

Dynamism and Constant Learning: How IBM Keeps This Millennial Engaged

Millennials are everywhere. We read articles on how to manage millennials, how to organize corporate parties for millennials, and how to make millennials listen to other generations. We watch movies about millennials and read research studies about them. So what makes millennials so different? Well, for sure there is no 100% correct answer. For as […]

Continue reading