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We’re proud to announce that IBM has just been awarded the IT Certification Council (ITCC)’s 2017 Innovation Award for our Open Badging program.
Open Badges provide digital recognition for skills, offer a method of sharing credentials in social media, and are used inside IBM as well as by our customers around the world. Last year, 168,000 people from 150 countries earned one or more of our 665 badge offerings across all major business units; a total of 269,296 badges were issued in 2016 by IBM.
Open Badges benefit IBM as well as the badge earner. 48.7 million social media impressions (people seeing the credentials that were issued as the earners promote them on LinkedIn, Facebook, Twitter, etc.) were generated: that is free publicity for our products, solutions, and business units. Further, we can see where pockets of skills do (or do not) exist and can use that to target marketing and sales activity.
Ross Mauri from zSystems sees the importance of this: “A new set of digital credentials in IBM’s Open Badge Program also have been added specifically for zSystems. IBM Badges provide digital certification for technical expertise that’s recognized and respected in the IT industry.“
Experience open badges for yourself! Visit ibm.com/badging to see what IBM has to offer, and which badges you can add to recognize and promote your skills. Discuss badges with your customers, and see where their employees can promote their accomplishments (and, as a benefit to IBM, help us get an even more complete picture of which skills are present in the marketplace, globally).
Congratulations to the IBM Open Badges team and to our valued partner, Acclaim, Pearson’s digital professional recognition platform, on this significant tribute to the thought leadership IBM is demonstrating in this space.