Badging & Certification

Evolution of Badges – Labor Market Insight and Talent Search

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Most people dealing with education know the terminology. Discussions around digital credentials and badges are everywhere in the internet. I want to show you in this blog that today’s usage is only the start. The evolution around micro credentials will be huge. The newest evolution is far beyond giving a recognition. You’ll see below that badges are changing how applying for a job is changing. And you’ll see how HR is changing.

Why Badges

There are many sources about how and why badges got invented:  Mozilla answers the question for the ‘why’ easy: Get recognition for the things you learn. Give recognition for the things you teach. Verify skills.  And display your verified badges across the web. J. Antin and E. Churchill, looked in 2011 into the psychological reasons for badges. They are mentioning ‘goal setting’. And ‘getting clear instructions’. ‘Group Identification’, ‘Status / Affirmation’ as the key reasons why badges in social media started to have a big success.

Acclaim’s labor market insights

Acclaim’s labor market insights is the first example that is taking the benefit of badges one level further: with ‘labor market insights’, Acclaim provides labor market insights once you have achieved a badge. This means the owner of a badge can see how many open positions exist in a region or industry.

We can assume that this will significantly change the labor market: once there is a certain amount of open positions in an area they’ll get filled significantly faster than in the past. The disadvantage will be visible, too. Once you’re looking as an employer for skills that are representing a niche it is less likely you’ll get them filled. Of course, there is also a chance somebody is looking dedicated for niches. Overall, we can state that this new approach is much more than initially thought of in 2011 (see introduction).

Talent Match

IBM is piloting what is called ‘Talent Match‘. ‘Talent Match’ is giving an employer the chance to search for the holders of a certain badge. The search not only returns numbers per country. It even allows the employer to contact the badge holder. Of course, the badge holder must agree to get contacted. And even in the case he agrees the contact is anonymous. The badge holder gets a request from the company and can decide to respond, but the company doesn’t get the details of the badge holder.h


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