Business Development

Badges are growing fast

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According to Wikipedia credentials are pieces of any document that details a qualification, competence, or authority.  It is issued to an individual by a third party with a relevant or de facto authority or assumed competence to do so. Many professionals in the IT space are demonstrating their competencies with certification or other tests for which they then receive Badges. This article describes some reasons why we see continuous growth.

The Trend

No one was surprised, that in 2020 during the start of the pandemic that the number of credentials issued increased. Many used the time at home to work on reskilling. This suddeen increased eLearning subsequently increased Credentials. Now things are settling back to a new norm, what is the trend? There are rumors that most things will go back to normal. We already saw when reflecting on 2021 that classroom-based training was nearly at the same level as 2019.

However in the credentials space there is a change. As mentioned above, 2020 was a year of huge growth, especially at the beginning of the pandemic but now even IBM 2021 numbers show a huge growth in 2021 compared to 2019. What is the reason for this growth?

Reasons for Badges to grow

There are some obvious reasons for changes in the market. One trend is the teamwork of industry and universities. There was the American Council on Education (ACE) that gave official recognition to some of IBM’s eLearnings. Then we saw the start of lifelong learning and its meaning for a career. And of course, the large trend around digital transformation is causing lots of people to re-learn for new roles in the industry. Credentials are one key factor in how you can prove to a future employer that you took on additional skills. And in total digital credentials already are one of the standard means to track in companies where people acquired skills.




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