August 5, 2015 | Written by: Paddy Barrett
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The latest report from IDC Research names IBM as the market share leader in the enterprise social software market. That’s now six years in a row that IBM has led the competition in this fast-growing market.
The IDC study examines vendor revenue performance in the enterprise social networks market for 2012-2014 and presents a forecast of the market for 2015-2019. It also includes vendor revenue share and forecast data in the same periods for the online communities segment of the enterprise social networks market.
“The nature of business interactions is moving toward ongoing communication and building relationships and away from prescriptive and responsive interactions,” says Vanessa Thompson, research director for IDC’s Enterprise Social Networks and Collaborative Technologies. “Organizations will focus on driving brand awareness as well as having ongoing conversations with customers. This is particularly suited to online communities where brands can quickly build a trust relationship with customers, employees, partners, and suppliers.”
For more information, see: Worldwide Enterprise Social Networks and Online Communities 2015-2019 Forecast and 2014 Vendor Shares.