Marketing

Three ways AI will transform your customer experience strategy

Author: Jarrad Swain, Marketing Manager, IBM Watson, IBM Australia and New Zealand The role of the CMO is evolving into ‘Chief Experience Officer’. Chief Marketing Officers lead the charge for understanding the needs of the customer and delivering differentiated brand experiences for clients. At the recent AI Inspiration Series held in Auckland, Melbourne and Sydney, […]

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Riding a bike in Beijing and the future of marketing

By Amanda Johnston-Pell, Chief Marketing Officer A/NZ Evolving technologies such as IoT, Artificial Intelligence and Blockchain are transforming the fields of healthcare, retail, financial services and many others. They are also now rapidly defining the new world of marketing. Data, both structured and unstructured, and trust is the imperative that is driving this new era. […]

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