Edited by: Anne Nicholson, Brand Strategy Lead A/NZ
Sometimes the best ideas can come from outside your industry. Take, for example, global fashion brand Zara. The Spanish company turned the high street fashion industry on its head when they were inspired by Toyota’s automated factories. Rather than turning out fashion by season, they could have new designs in stores in weeks. BMW’s iDrive system was inspired by the video gaming industry. The result was that complex navigation became intuitive.
Problem solving with people outside your industry means you can leverage their different pools of knowledge. They won’t be constrained, because they don’t know what the constraints are.
Want to know what a magician and media expert have in common? Or a brain scientist and a public safety expert? We asked some of our talented IBMers to seek out innovative experts in unrelated fields. Watch below to discover the intriguing conversations that could inspire or change the way you imagine your industry.
The Brain Scientist and the Public Safety Expert
What do a brain scientist and a public safety data expert have in common? Data, innovation, and using technology to better understand people for a safer world. Together they tackle big issues like brain development—and what it takes to make communities safe. Learn more about how you can manage all your digital evidence here.
The Vegas Magician and the Media Expert
A magician and a media expert explain technology’s ability to reach your ideal audience and how to find a needle in a digital haystack.
The Club Owners and the Marketing Director
Honza Faltys and Honza Stern, are co-founders of Containall, a former Soviet bunker turned cultural center in Prague. Marketing executives and club owners both know that a strong brand identity is crucial. And like a cultural identity, brand identity is a delicate balance of history and innovation especially when it comes to retail.
Author: Dr Adam Makarucha, Data Scientist, IBM Systems Australia is blessed with some of the world’s most beautiful coastline. Our island nation is home to more than 10,000 beaches, ranging from a few dozen metres to hundreds of kilometres long. But increasingly, these iconic locales are slowly disappearing before our eyes. As a Data Scientist […]
Using innovation and technology to drive health equity and better outcomes for all Author: Dr Terry Sweeney, Managing Director, IBM Watson Health I was delighted to be invited by the Right Honourable Lord Cunningham (UK House of Lords) to speak at the G20 Health and Development Partnership in Japan last week. I want to congratulate […]
Like our children—we build artificial intelligence (AI) in our own image. All is inherited: our bias, inclinations, habits, good and bad intentions are transposed into 1s and 0s, and then absorbed by these synthetic-thought thinking machines. AI is better for it. It’s true: companies leading the way in artificial intelligence have come to realise the […]
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