Edited by: Anne Nicholson, Brand Strategy Lead A/NZ
Sometimes the best ideas can come from outside your industry. Take, for example, global fashion brand Zara. The Spanish company turned the high street fashion industry on its head when they were inspired by Toyota’s automated factories. Rather than turning out fashion by season, they could have new designs in stores in weeks. BMW’s iDrive system was inspired by the video gaming industry. The result was that complex navigation became intuitive.
Problem solving with people outside your industry means you can leverage their different pools of knowledge. They won’t be constrained, because they don’t know what the constraints are.
Want to know what a magician and media expert have in common? Or a brain scientist and a public safety expert? We asked some of our talented IBMers to seek out innovative experts in unrelated fields. Watch below to discover the intriguing conversations that could inspire or change the way you imagine your industry.
The Brain Scientist and the Public Safety Expert
What do a brain scientist and a public safety data expert have in common? Data, innovation, and using technology to better understand people for a safer world. Together they tackle big issues like brain development—and what it takes to make communities safe. Learn more about how you can manage all your digital evidence here.
The Vegas Magician and the Media Expert
A magician and a media expert explain technology’s ability to reach your ideal audience and how to find a needle in a digital haystack.
The Club Owners and the Marketing Director
Honza Faltys and Honza Stern, are co-founders of Containall, a former Soviet bunker turned cultural center in Prague. Marketing executives and club owners both know that a strong brand identity is crucial. And like a cultural identity, brand identity is a delicate balance of history and innovation especially when it comes to retail.
By Stephen Burmester, Asia Pacific Lead – X-Force Incident Response and Intelligence Services (IRIS) Increased remote working and digital footprints have accelerated the importance of cybersecurity in today’s business world. While the cost and risk of a cybersecurity breach are increasing year-on-year, there are measures companies can take to minimise the threat. Although breaches remain […]
Author: Doug Robinson, Managing Partner, Global Business Services, IBM Australia and New Zealand We are at a tipping point in history where the impact of technology is so significant it can completely transform the way business is done. The convergence of technologies such as artificial intelligence (AI), automation, Internet of Things (IoT), blockchain and 5G […]
Author: Ian Hulme, Director Business Design, Global Business Services New Zealand New Zealand’s only digital festival, Techweek, kicks off on Monday 27 July with plenty of great sessions to tune into. Like many organisations, NZ Tech has had to pivot and has gone almost entirely virtual this year. IBM is a key sponsor and has […]
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