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The World Jousting Championships & IBM – Tell him he’s dreaming

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Written by: Dane Gambrill, Business Unit Executive, Cloud Video Services – Asia Pacific

Dane Gambrill

Dane Gambrill

Jousting has been called one of the world’s first extreme sports. Created in medieval times, jousting was a way for knights to combat train in times of peace. It was showcased by our own Health Ledger in the theatrical A Knights Tale – But perhaps we know it more so from the movie The Castle, where Daryl Kerrigan considers purchasing a pair of jousting sticks before concluding the seller was “dreaming.”

“If you haven’t seen jousting before, picture your worst nightmare come true,” says Luke Campbell, chief operating officer at Epicentre.tv, which streamed the first World Jousting Championship last weekend in Sydney on IBM Cloud Video. “It’s two guys running on horseback, down a tilt line, 60 kilometres an hour using wooden lances with metal tips to knock each other off. It’s insane, actually. You have to witness it to believe it.”

Jousting is the latest offering from Epicentre.tv, which hosts traditional and extreme sports, as well as music and entertainment events. Epicentre has been using IBM Cloud Video for five years because streaming video enables them to bring unique content to new audiences. “It’s quite amazing how far we’ve grown this company from our Sydney office to reach audiences in every corner of the globe. And the IBM Cloud Video delivery network has allowed us to tap into these audiences, giving them access to content they couldn’t otherwise see, and without buffering, skipping, or issues like that.”

Fans turn to Epicentre for BMX racing, field hockey, tennis, UFC fighting, motorsports, body boarding, ice hockey, music concerts, and more.  “We’ve gone from broadcasting in just a few countries to reaching fans in 60 or 70 countries around the world,” Campbell says.  “I love the fact that over the years, our fans have been able to watch 15 and 16-year old junior athletes mature into national, world, and now Olympic champions.”

IBM is helping companies to inform, educate and entertain with our world class video platform that ingests, manages and distributes events such as the world jousting championships to any device, and any location across the globe. All this whilst supporting in parallel + 2 million other live broadcasts per month to support Government and Enterprise internal & external video communications.

In a world of Business to Individual, video really is the world’s most pervasive form of digital communications for enterprise.

 

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