As the worlds of sports and entertainment are evolving, so are the fans who watch them and the properties that manage them. Elizabeth O'Brien is taking her zeal for transforming the business of sports and entertainment—as well as fan experiences— to her role leading marketing programs for IBM’s Global Sports & Entertainment Partnerships Group.  Her portfolio includes iconic events including The Masters, Wimbledon, the US Open, ESPN Fantasy Football, the Grammys, the Tonys and a partnership with Pebble Beach.  Elizabeth runs her global array of marketing programs with these best in class organizations, bringing IBM innovation to moments of cultural significance. Elizabeth is responsible for helping IBM’s partners achieve their business objectives by bringing to life IBM’s vast portfolio of analytics, cloud, social, mobile, and cognitive technology -- better known as Watson. A 15-year veteran of IBM, Elizabeth is passionate about the IBM solutions that create measurable business results as well as fantastic experiences for fans, media and players on site and around the world. Elizabeth has a BA in History and French from Middlebury College and an MPS in Interactive Telecommunications from NYU.

Articles by Elizabeth