Think 2018

Inside the Business and AI Campus – Thursday, March 22

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How do you design and deliver business solutions that leverage AI across industries and professions?

Now is your time to be the disruptor–see change before it happens or risk losing relevance. The way forward is to practice continuous reinvention of your business with the customer and employee at the core. Modernize applications and put the cloud to work. Redesign workflows and processes with AI, automation, IoT, and blockchain so your team can focus on uncovering insights that protect and fuel innovation at scale. In this campus, reimagine your business to conquer today’s biggest challenge: tomorrow.

 

Campus Themes


1. Create new revenue streams through innovation
2. Remove cost and accelerate speed to market
3. Capture customer loyalty and advocacy
4. Build a culture of innovation and boost productivity
5. Transform enterprise applications
Business and AI Activations


 

1. Create new revenue streams through innovation

Unlock revenue opportunities by introducing new business models, monetizing data across your ecosystem and driving continuous innovation of software-driven AI-enhanced products and services.

Connected Vehicles: Spanning the Digital Divide to Transform the Experience

Thursday, 8:30 AM – 9:10 AM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater B

Session ID #8764A

The challenge in the transportation industry is to transform from manufacturing vehicles to delivering transportation experiences and services. Leaders are addressing this challenge head-on by investing in the implementation of digital and AI technologies.

Speakers:

  • Sachin Lulla, IBM
  • Elle Shelley, Launch Forth
  • Hakan Kostepen, Panasonic Automotive

 

Checkpoints in the Digital Age: The Future of Government for Travel Safety, Security and Expediency

Thursday, 11:30 AM – 12:10 PM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater B

Session ID #9058A

Learn why transport, in the digital age, is the most challenging IoT solution of them all.

Speakers:

  • Eugene Grant, City of Seat Pleasant
  • Colleen Manaher, Customs and Border Protection
  • Don Fenhagen, IBM

 


 

2. Remove cost and accelerate speed to market

Achieve new levels of operational performance by optimizing your processes, modernizing your core systems and supporting trusted transactions that build stakeholder and supplier loyalty.

How McLane, CMHC and Kone Reinvented Their Business Operations for Better ROI

Thursday, 10:30 AM – 11:10 AM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater A

Session ID #8769A

In this session, you’ll hear from three business leaders about how they transformed their whole enterprises (from marketing to sales) through new, dynamic business operations processes.

Speakers:

  • Kevin Koch, McLane Company, Inc.
  • Danilo Elez, Kone
  • Neil Levecque, Canada Mortgage and Housing Corporation (CMHC)
  • Tony Menezes, IBM

 

IoT and Blockchain: Enabling the New Global Supply Chain

Thursday, 10:30 AM – 11:10 AM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater C

Session ID #8774A

Join us as AT&T discusses the application of Blockchain with end-to-end IoT services to the global connected logistics market to reduce global trade barriers and increase efficiency across international supply chains and the multi-modal supply chain market.

Speakers:

  • Bjorn Kutz, IBM
  • Stacey Ramos, IBM
  • Mobeen Kahn, AT&T

 


 

3. Capture customer loyalty and advocacy

Set the new standard for how you work, engage your customers and achieve measurable business outcomes by turning prospects into customers – and customers into enthusiastic, loyal fans.

Fueling The Next Era of Customer Experience through AI

Thursday, 11:30 AM – 12:10 PM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater D

Session ID #7680A

Paired with recent research exploring human belonging and the connection to better brand experiences, IBM iX NA Chief Experience Officer Kelly Mooney will discuss how to create more meaningful brand experiences enabled by cognitive tools and other technologies.

Speakers:

  • Kelly Mooney, IBM iX

 

Marketing Panel: Leveraging Metrics Benchmarks to Drive Marketing Results That Wow

Thursday, 9:30 AM – 10:10 AM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater A

Session ID #8825A

In this panel, you’ll hear how top marketers effectively and properly use metrics and key benchmarks to assess marketing success, communicate with management/stakeholders and gain adequate budget approvals.

Speakers:

  • Loren McDonald, IBM
  • Michael Tarajos, ARC
  • Katie Key, HarperCollins Christian Publishing
  • Todd Menzel, PADI Worldwide
  • Scott Larson, Ticketmaster

 


 

4. Build a culture of innovation and boost productivity

Focus on your talent strategy to create a culture of creative innovation. Empower people to do their best work by uniting conversations, content and systems, augmented with AI to drive action-oriented outcomes.

Improving Customer Care and Transparency Using the Box Platform and Watson Workspace

Thursday, 9:30 AM – 10:10 AM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater D

Session ID #9386A

In this session, you can see how the Box platform and Watson Workspace with its cognitive abilities can help us make better and faster decisions.

Speakers:

  • Luis Felipe Florez Leano, IBM
  • Juan Leon, IBM
  • Dave Contreras, Box

 

The Future of Collaboration and Engagement

Thursday, 8:30 AM – 9:10 AM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater D

Session ID #8503A

Featuring details on design and development strategy through demos and client stories, learn how IBM can keep your people engaged by providing content, tools, and information in the context of individual- to enterprise-level workflows.

Speakers:

  • Brian Ulm, AT&T
  • John Willis, AT&T
  • Adam Gartenberg, IBM

 


 

5. Transform enterprise applications

Manage costs, enable innovation at scale, and build a foundation for ongoing innovation. Take the steps you need to modernize your applications and ensure a successful digital transformation.

Compete from the Core: Unlock the Value of Your Applications

Thursday, 11:30 AM – 12:10 PM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater A

Session ID #8778A

In this session, learn from our panel of clients—Carhartt, KLM and TPx—as they share experiences and lessons learned from using their SoRs as strategic tools for digital transformation.

Speakers:

  • Rajesh Nambiar, IBM
  • John Hill, Carhartt
  • Walter Prinzhorn, Air France – KLM
  • Josephine Young, TPx

 


 

Business and AI Activations

Watson primer

The Watson Primer

The Watson Primer is an immersive exploration of Watson’s capabilities. A space designed to educate and inspire attendees to think about how they might apply the capabilities in their own profession.

Connected vehicle IBM

Intelligent connected vehicle

Today’s cars are moving data centers and entertainment systems, and driver expectations are high. Visit the Connected Car experience to learn how IBM IoT and Harman International have partnered to deliver a voice-activated cognitive driving experience to a Maserati, powered by IBM Watson Personal Assistant. Learn how our vehicle-to-cloud solution is improving the in-car experience through onboard sensors and computers that capture real-time information about the vehicle. Join us and discover a smarter way to drive.

AI powered manufacturing

Robotics, combined with IBM Visual Insights will show you how cognitive visual inspection can identify and manage product defects. The results: reduced manufacturing labor costs, and improved process throughput and product quality. In this activation, you’ll see first-hand how machine learning, combined with human expertise can identify defects and automate quality inspections across key manufacturing processes.

 


 

We can’t wait to show you Think 2018

Watch Think 2018 on demand and learn all about the ways your business can put smart to work. We hope you enjoy the keynotes, interviews, and sessions, and we can’t wait to see you in San Francisco in 2019!

 

Director & Product Marketing Leader, IBM Watson Internet of Things at IBM

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