January 18, 2017 | Written by: David Jenness
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At the beginning of the current century, I was working for a small software start-up, with about 40 employees. We had a small marketing team and five field sellers. We tracked customers and prospects with a complex customer relationship management (CRM) database that was temperamental to say the least. The sellers had to remember to synchronize data weekly, reports weren’t easy to create, and it was hard to clear out duplicate records or score leads.
Then, we heard about a new way to track customers called Salesforce.com. It was a different model – only available online. There was nothing to synchronize, because there was a single instance of the data and, best of all, you could pay by the month!
“What about our precious customer data?” we asked. “Is it safe?” It turns out we owned the data, we only stored it on Salesforce’s database, and they guaranteed that no one else could access it.
We got started with a handful of licenses and migrated our customer data. Features were limited, but it was easy to use, and it did most everything we needed. Plus, it helped our Sales and Marketing teams spend more time working together and less time maintaining the system.
Little did we know then, but we were participants in the beginning of the Cloud Revolution. Today, Salesforce has grown into a $55 billion concern and caused the collapse of on-prem CRM giants like Siebel Systems.
Now the Cloud Revolution has come to ECM.
ECM is more complex than CRM, with more capabilities and integrations, but the impact of the cloud approach can be just as powerful. Gartner recently predicted that by 2018, 50% of enterprises will be managing their content using a hybrid content architecture. Judging by the level of interest among clients in ECM Cloud and Hybrid solutions, it appears that Gartner is onto something.
In fact, we are just getting started. In the past year, IBM ECM began offering Case Manager, Datacap, Content Manager OnDemand, Content Manager Enterprise Edition, and Content Foundation on cloud. And now many people have questions – about the ROI, security and reliability, whether the capabilities are the same, and where to get started.
That’s why we created “Mapping Your Journey To The Cloud,” a half-day workshop for clients who want to better understand cloud computing for ECM. The workshop is lead by ECM architects, finance experts and offering management, and it’s designed for ECM clients in all disciplines. It is highly interactive and attendees create their own individual plan, which they can take back to their office to share.
ECM’s Cloud Workshop hits the road this fall with stops in Dallas (Feb. 7), Raleigh (Feb. 9), Atlanta (Feb. 13) and Minneapolis (Feb. 16). To keep you alert through the morning, the workshop also features gourmet coffee tasting.
The promise of cloud computing for ECM is faster deployment with lower costs, and it can free up your IT resources to concentrate on developing new innovations in lieu of maintaining on-prem systems. Sounds good, doesn’t it? To learn more, register for one of our free workshops below.
Dallas (Feb. 7) – click here to register
Raleigh (Feb. 9) – click here to register
Atlanta (Feb. 13) – click here to register
Minneapolis (Feb. 16) – click here to register