Enterprise Content Management

The Power of Cognitive

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IBM Datacap Insight Edition is a cognitive capture solution that uses Watson technology to process document transactions as they arrive in an organization. Each document received demands action – the right action – as quickly as possible. IBM Datacap Insight Edition identifies and understands the documents to determine the most important information in context enabling a real time response.

But how does it work?

Since the invention of movable type hundreds of years ago, documents layouts and formats have evolved and adapted to make it easier for the people to read them. The document is designed for us to read, not for a computer to read. At IBM we realized that the key to automating document processing was to have the computer use the same thought processes that people use. This is cognitive capture.

What happens when you read a business document? The type of documents you get from customers, business partners, citizens and employees: emails, requests, complaints, orders, resumes, contracts, forms…

First, you look at it, perhaps skim  through the pages looking for visual clues: a bold heading, a page number, a box of information, a table, signatures, or a section of text that looks a certain way.  These each have a visual appearance that you recognize and focus on. This is all before you even read the text on the page.

Next, you skim to find the information you want. You may not be reading the details or even aware of all of the words, but you’re consuming the text and can pick out the information you need often unconsciously. You focus in on more detail in some areas to glean specific information.

You think. Is this a customer claim or a customer complaint? Is this the date of the accident or the date they sent the letter?  Is this the customer’s signature or the lawyer’s signature?  You draw conclusions: it is a customer claim, the incident was on November 19, 2015, and the customer, John Watson signed it.

This is exactly what cognitive capture does. It combines document structural analysis from capture, best-in-class text recognition engines, and IBM’s groundbreaking portfolio of analytics capabilities to read documents as  person reads them even documents  the system hasn’t seen before.  As a result, you can analyze and extract valuable information with little or no human intervention.

Finally you act. You’re reading this document for a reason. You might make a decision, respond to a customer, route it to the right person, handle a complaint, process an order, approve a loan, pay a claim, or even stop a transaction.  Just consuming the information is not enough, you read the document to do something – act!

The power of cognitive capture? Using exciting cognitive technologies from IBM to solve the toughest document capture challenges  your organization will face. To learn more about how your future is cognitive, check out this presentation from Insight 2015 at http://ibm.co/1lwzM7t.

 

Product Manager, Document Imaging and Capture, IBM

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