Retail

By Nicole Ruhl on Februar 24, 2022

Customer service transformation at Interdiscount and Microspot.ch with Salesforce & IBM iX

Online retail is faced with the challenge of meeting growing customer needs. Today customers expect an attractive digital experience and a perfect customer journey when shopping online. Interdiscount and Microspot, both leading brands of the Swiss Coop cooperative, are aware of that challenge. As the leading omni-channel retailer for home and consumer electronics in Switzerland, […]

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By Dr. Melanie Bockemühl and Michael Fischer on Mai 22, 2020

Accelerating Digital Retail in DACH: A Consumer Perspective

At a glance: Demanding consumers, breakthrough technologies and new business models are disrupting retail. To better understand the current retail innovation attempts in DACH, and explore how buyers are responding, we surveyed over 2.000 DACH consumers on their personal needs and preferences for retail, both offline and online. Although digital plays an important part in the retail customer experience, getting the […]

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By Gerhard Kaufmann on März 2, 2020

Cloud für Retail, Blockchain, und KI für weniger Retouren: So war’s bei IBM auf der EuroShop 2020

Cloud, Blockchain, KI – das Triumvirat für personalisierte, maßgeschneiderte und punktgenaue Angebote im Handel: Auf der EuroShop haben sich auch dieses Jahr Handels- und Marketer-Profis zu den aktuellen Trends im Handel informiert und viele smarte Lösungen bestaunt. Und wenn in Halle 6 jemanden ein Licht aufging… dann war es vielleicht am Stand von IBM. Jedes […]

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