Dr. Melanie Bockemühl

By Dr. Melanie Bockemühl and Michael Fischer on Mai 22, 2020

Accelerating Digital Retail in DACH: A Consumer Perspective

At a glance: Demanding consumers, breakthrough technologies and new business models are disrupting retail. To better understand the current retail innovation attempts in DACH, and explore how buyers are responding, we surveyed over 2.000 DACH consumers on their personal needs and preferences for retail, both offline and online. Although digital plays an important part in the retail customer experience, getting the […]