Artificial Intelligence
Welcome to the world of Hyper-Personalisation and AI
February 20, 2019 | Written by: IBM India Pvt Ltd and Deepali Naair
Categorized: Artificial Intelligence
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From finance to sales to operations, artificial intelligence (AI) is impacting every part of your business. So too with customer experience (CX)? And that’s where things get tricky. It isn’t simply enough to catch the eyes of customers; it’s also important to deliver happiness and win their hearts.
For this, marketers prefer one-to-one marketing that is not irrelevant or generic but focused and personalised. However, the challenge lies in the limits of human capabilities, time and resources. While 94 percent of companies agree that personalisation is critical to their success, almost half say that IT roadblocks (47 percent) and legacy technology (46 percent) are major barriers to their personalisation efforts.
Enter AI-based marketing tools that are changing the nature of how marketers make decisions and deploy campaigns. These tools can analyze, process and deliver hyper -personalised content based on the predicted behavior of your customer.
To know more about you can take advantage of AI to understand and engage with your customer, register for AI Inspiration Series 2019. The three-city event in Mumbai (Feb 25), Bangalore (Feb 27) and New Delhi (Feb 28) will provide insights on:
- Why customer experience is the new battleground
- How to respond to increasing customer expectations
- How AI can deliver a personalised experience
Register Now
Director Marketing - India and South Asia at IBM India Pvt Ltd
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