Digital Reinvention

Make your store a superhero !

Share this post:

The era of the consumer is upon us and Indian brands are pulling all stops to tackle the challenges that come with it. With loyalties dwindling and discounts being the new cola wars, the retailers in India have to master the art of of getting the right products in the right places at the right times to maximize revenue.

The challenges are plenty, starting with driving digital revenue by creating iconic shopper experiences that are personalized, engaging and contextual. While curating digital experiences for your customer’s journey across web, mobile, video and social, brands also need to personalize the in-store experience.

Store can complete the shopping journey of reserving an item and trying the merchandize thereby fulfilling the need for a physical touch, picking up favorite dress on the way to the party, to an exchange of shoe which can happen in store and finally short delivery times. Higher footfalls to the store will also give retailers the chance to delight the customer through personalized experience as they already know their preferences including the time slot that has been booked with them. A warm welcome to the shopper at the store can go miles in increasing their loyalty towards the brand!

Understanding how to best leverage stores to efficiently maximize profitability for order fulfillment by balancing shipment costs, anticipated mark downs and delivery promises to the customer. Executing Omni-channel orders like Click & Collect and Ship from Store, using store associates to fulfill orders and manage out of stock / save the sale situations. Predicting Depth and breadth of demand peaks and Item velocity across locations/geographies. Diverse preferences in colour, design and styles needs to be studied to ensure right merchandize in the right store.

Shoppers expect real-time order status, and flexibility to change orders at any point along the journey. The order is incomplete without the installation. The retailers have to optimize their logistics to promise and serve the customer when they want to.

IBM Watson Commerce solutions are helping the biggest brands in India deliver superior experiences

Solving these challenges requires big data and cognitive optimization tools to streamline the supply chain. It’s time to make your store a superhero and deliver the experiences your customers want, even the ones they aren’t expecting.

 

Are you ready for Digital Reinvention? Contact IBM Digital SME Now!

The solutions practice draws on the expertise of more than 2,000 consulting professionals spanning machine learning, advanced analytics, and data science, all supported by specialists with deep industry understanding. Know more about IBM Digital capabilities

Contact IBM Digital SME Now!

More stories

Companies must architect their business for change

Companies are re-imagining their business structures and operations to become agile, flexible, and responsive to scale up to Cognitive Enterprises. They are re-building business architectures, creating digital-led platforms, and aligning each layer with emerging technologies to collaborate, innovate and build market reputation. To have a practical framework for progress and innovation across all business functions, […]

Continue reading

How blockchain, AI, IoT and automation changing the way businesses are conducted

From strategy to execution, organizations are using advanced technologies to change their approach and transform into Cognitive Enterprises. Artificial Intelligence (AI), data analysis, blockchain, IoT and automation will be used to make data-led financial decisions, innovate, expand footprint, upgrade operations and provide a hassle-free experience to customers, partners and investors. Here’s how: Blockchain: Blockchain can […]

Continue reading

How companies are using AI to deliver personalised customer experience, become agile

The traditional methods of doing business are passé. In the present day and age, companies have to refrain from complex workflows, and adopt an agile environment, where processes are flexible as well as competitive. In order to transform into the businesses of tomorrow, i.e. Cognitive Enterprises, companies have to rethink strategic workflows and scale up, […]

Continue reading