yuchun lee

Friday Interview Series with Yuchun Lee

Todd “Turbo” Watson (blogger and tech evangelist) talks with Yuchun Lee, VP and General Manager, Enterprise Marketing Management Group, during the Smarter Commerce Global Summit 2012 in Orlando. “The end objective of every organization is to make sure that in every opportunity the company has to engage with the client, the message that you deliver […]

Does Social Media Really Matter this Holiday Season?

As September draws to a close, marketers are in a mad dash for the busiest time of the year, the holiday shopping season. Plans are in place and strategies are coming together. Most marketers are keenly aware of the importance of a multichannel marketing strategy, including traditional, digital and mobile channels but where does social […]

Quick Three: Catching Up with Yuchun Lee

1. Have you ever been to Orlando? What is your favorite memory of it? Yes, I have and my favorite memory is riding theMount Everestride with my kids. 2. Which Disney character can you most relate to and why? Woody from Toy Story. He’s a leader with faults! 3. What is the motto you live […]

It’s Time for CIOs to Get Into the Marketing Game

I’ve talked a lot about the odd couple pairing of the CMO and CIO. More often than not, we look at this partnership through the lens of the CMO, but I think it’s equally important to consider the CIOs perspective. Just as the CMO needs to change to adapt to the needs of Generation C, […]

The New Marketing Class – Lesson One: the Digital Marketing Mix

News flash: We’ve entered a new frontier of marketing! Customers are connected, more intelligent and demanding than ever. To be successful in this new world of marketing, we can’t rely on old methods for communication with our customers – these antiquated views are no longer relevant. Just as our consumer has adapted and evolved, we […]

Serving the Digital Consumer, Together

A profound change is taking place within the business functions of technology and marketing. Often, the two sides have often avoided one another resulting in an internal disconnect between the chief marketing officer (CMO) and the chief information officer (CIO) that can lead to wasteful IT sprawl, inefficient processes and ineffective marketing. No wonder the […]

Fast Five with Yuchun Lee

1. So, what’s bringing you to the Madrid Summit? To get a first-hand sense of our global customers, check out their progress, their challenges, and their successes.  2. What are you most looking forward to at the Madrid Summit? It’s always exciting to hear the MSA contestant presentation as well as connect with customers who […]

From Madrid – Increasing Marketing Effectiveness in the Midst of Generation C

As part of the IBM Smarter Commerce Global Summit, I led the Marketing Innovation Summit which brought together marketing professionals to network and discuss best practices. Of the 1,700 conference attendees, more than one thousand came from marketing backgrounds, providing a rich and in-depth conversation surrounding best practices for marketing effectiveness. During the Marketing Innovation […]

Join the Conversation – Yuchun Lee Discusses Marketing Best Practices and Trends During Special Twitter Chat

During the IBM Smarter Commerce Global Summit 2012 – Madrid, Yuchun Lee, vice president and general manager of IBM’s Enterprise Marketing Management Group, will lead the Marketing Innovation Summit, which will bring together marketing experts and industry-leading customers from around the world. TheSummit will engage attendees to explore best practices, enhance marketing skills, and learn […]

One Simple Way to Get Closer to Customers

Written by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group. How can companies get closer to customers? Simple. Put marketing and IT closer to each other. Leading companies are co-locating marketing and IT teams in the same office building to improve collaboration and effectiveness, and they’re cross-training marketing and IT personnel in each other’s […]

Out-Innovating Your Connected Customers

Written by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group. What’s the singlemost defining characteristic of the evolving relationship between customers and marketers? Arguably, it’s innovation. Think about it. Technological innovation has turned your customers into the mobile, multichannel, socially connected force they are today. Smartphones let them check competing prices online while shopping […]

Coming Soon to a Retailer Near You: Integrated Merchandising and Marketing

by Yuchun Lee, Vice President and General Manager, IBM Enterprise Marketing Management Group Consumer empowerment is the name of the game today. Since IBM launched its Smarter Commerce initiative, we’ve seen companies transform the way they buy, market, and sell products and services. Why? Because customers now use social networks, mobile devices, Web sites and influencers […]