social commerce

Social Commerce Is For Early-Stage Shoppers Too

Following is a guest post by John Mattingly, Industry Solutions Director, Pluck. Social Commerce does not begin and end on your product detail page Product reviews have demonstrated value. They give shoppers confidence in their product choices, and they have a measurable influence on conversion. But the point of purchase is only a small step […]

Let The Mobile Holiday Shopping Stampede Begin

There’s no holiday for the shopping analytics weary. The IBM Digital Analytics Holiday Benchmark has kicked into high gear for “Cyber Week,” and there are already some important trends emerging. The data I’m reporting on is good through midnight PST Monday (November 25th) evening. First, let’s look at online sales overall. They’re already up nearly […]

Holiday Shopalooza

  Big leadership changes just announced at Wal-Mart. Shareholders have elected company veteran Doug McMillon to succeed Mike Duke as president and CEO, effective February 1 of next year. McMillon currently overseas Wal-Mart’s outside U.S. operations, which includes over 800,000 employees in 26 countries and 6,000+ stores. Wal-Mart is, of course, ramping up for cyber […]

Big Data Fuels Big Commerce

I have a New York Times weekend and digital subscription, and it’s often the first thing I check in the morning, and the last thing I check before going to bed. But when I awakened early this particular morning, I discovered a DNS resolution error. As it turned out, the Times’ domain name resolution had […]

Which Screen To Use When

ShareThis just announced some intriguing new research on the continuing and seismic shift from PC to mobile content consumption. According to their website, ShareThis monitored some 4.9 million “signals” on the desktop web and mapped those against 1.2 million signals on the mobile web. They then examined the nuances in sharing behavior between various devices […]

Social Commerce Should Be Immersive

Following is a guest post by John Mattingly, Industry Solutions Director at Pluck. Lots of people think social commerce means product reviews on your website. This is understandable, given the popularity of reviews and their demonstrated influence on consumer purchase decisions. But in reality your social commerce experience can – and should – have broader […]

Building Brand Equity with Social Media

Guest post by Errol Denger, an IBM Smarter Commerce Leader. We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’  While it is highly unlikely that consumers make purchasing decisions based on the number of Twitter followers, what actually does move the needle to advance […]

The Big Winner This Holiday Season? The Consumer

The following is a guest blog by Jill Puleri, IBM Global Retail Leader. All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree. Who won this holiday season? It’s clear the big winner is the consumer. The digitally savvy consumer has become the leading […]

Smarter Commerce in Action: Taking the Community Approach

How consumers shop today is much different than how they shopped even a few years ago.  Rather than relying on brands for product advice, consumers are increasingly turning to friends and social networks for guidance before making purchases. Can a community help you reach your customers?  Consider Hong Kong Department Stores, a Finnish retailer, and […]

What is the Future of (Social) sCommerce?

Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging trends, shifting media consumption and changing shopping habits.

Social Commerce is Relationship Commerce

Following is a guest post by Ted Rubin, Chief Social Marketing Officer at Collective Bias. You can find more of Ted’s writing at We’re hearing more and more about “Social Commerce” these days – but how many of us actually understand its implications?  I’ve spent years in the midst of the evolution of commerce: […]

Pinterest and Five Tips For Positive Engagement

The title of this post may seem a little strange or awkward, but I assure you, it’ll make sense momentarily. If imitation is the sincerest form of flattery then I posit here that spammers and agressive marketers are the hallmark of a new web sites’ success. The specific web site I’m referring to is the […]