Smarter Marketing

Everyone Gets The Same Dish At Adobe’s Super Bowl Party

Whether or not Bruno Mars blows the lights out at MetLife Stadium tonight, one thing’s for sure: when the Super Bowl’s memeworthiest moments go down, Adobe will be ready. On Friday, Adobe announced the guest list to its exclusive Super Bowl party, a “war room” of 15 marketers, analysts, and operations staff tasked with monitoring […]

Video Conversation with Ted Rubin, Collective Bias | Be Authentic

Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the importance of content for brands, becoming a blogger and building a blogger community. “Quality always rises to the top.” – Ted Rubin

Video Conversation with Peter Shankman | The Concept of Being Nice

Drew Neisser, CEO and founder of Renegade talks with Peter Shankman, Owner, The Geek Factory. Drew and Peter discuss his new book, Nice Companies Finish First, and how to apply that methodology, regardless of your industry. “Create great customer service that shuts down the fire that is going to build on Twitter later.” – Peter […]

Digital Marketing Lessons Learned From Smarter Commerce Global Summit Nashville

IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned. What were some of the key takeaways for digital marketers and analysts? Surprise lessons? The hot trends of the times? I asked a few of the digital marketing thought leaders that were in attendance. Here […]

Video Conversation with Jay Baer | Create Marketing So Useful People Will Pay For It

Bryan Kramer, CEO and President of Purematter talks with Jay Baer, President, Convince & Convert and Author. Bryan and Jay discuss the five blueprints for creating marketing that is so useful people will pay for it. “Youtility is defined as marketing that is so useful people would pay for it.” – Jay Baer

Smarter Commerce Film Festival: Lights, Camera, Action!

Marketing is about making connections and telling stories. Who better to turn to for a great story, than a filmmaker. Movies are the embodiment of captivating storytelling and whether we’re watching a massive IMAX 3D adventure with an audience of cheering fans or sitting at home on the couch with a favorite classic film, we […]

5 Words Fit For A Knight – Or A CMO

Following is a guest post by Drew Neisser, CEO and founder of New York-based Renegade, a social media and marketing agency. On the outside, I was preternaturally calm, positing questions to the elegant man next to me with enthusiastic precision. On the inside, I was like the fake spy in “True Lies” who wets his […]

At Target, Guests Rule!

Target is famous for being a trendsetter. Sharp pricing and expert merchandising draw shoppers from millennials to baby boomers – making it one of  the largest discount chains in the U.S. What is truly remarkable about Target is how it’s continually transforming itself to meet the demands of the market and, more importantly, to respond […]

IBM Marketing Survey: Customer Experiences Remain Top Priority

It’s time for the annual IBM State of the State of Marketing, that time of the year when IBM reveals the results of its global survey of marketers. And it’s no mere coincidence that this year’s results are being announced while I’m here in Nashville for the IBM Smarter Commerce Global Summit. Before I get […]

Top Marketing Challenge is Creating and Sustaining Growth According to New Study

Following is a guest post by Kimberly A. Whitler, Contributor for the Forbes CMO Network and Professor at Indiana University. What are the biggest challenges facing marketers across the globe?  According to a hot-off-the-presses study conducted globally by IBM (500 marketing managers) across 15 different industries, creating growth (through the acquisition of new customers) and sustaining growth […]

Brian Solis: Don’t Be a Digital Dinosaur

[one_third][/one_third] [two_third_last]Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels isn’t nearly enough to improve engagement with them. His newest ebook will help you develop […]

What’s Marketing Science, and Why Should CMOs Care?

The following is a guest blog by Laurie Friedman, IBM Communications. CMOs face an endless blitz of big data flowing from inside and outside the company. The inability to deal with this data – to find, organize and analyze it – is preventing marketers from engaging with consumers as individuals on a massive scale. Social […]