Smarter Commerce

How to Deliver a Superior Customer Experience

With all the new technologies available it might seem like anyone and everyone can deliver amazing customer experiences (both digital and offline). But that doesn’t seem to be the case.   Join us February 11th at 1 PM EST as CX experts will discuss some of the buzzy new terms, skillsets, practices and technologies that […]

Personalize Customer Interaction Based on Mobile Analytics

A clear understanding of how your customers use their mobile devices to interact with your brand and make key decisions is essential to an effective marketing strategy. Now, with IBM’s Lifecycle Analytics solutions, you can build milestones specifically for users of a particular model of mobile device or tablet. Then, these milestones can be used […]

3 Tips to Help Marketers Create an Amazing Customer Experience

The following is a guest post from Dave Faupel, Vice President of Marketing Communications, Silverpop, an IBM Company. The buyer journey is constantly evolving – today’s buyers are interacting with brands online more than ever, via multiple channels and devices. As marketers, it’s critical to meet your customers where they are and provide not only […]

Assessing the Benefits of Customer Analytics Solution Patterns through the Lens of a Recent Customer Engagement

Last week I wrote about our new approach using customer solution patterns to achieve five common business objectives. Today I want to take you through a recent customer engagement we did with a U.S.-based educational product company and how, through our engagement with them, we are accomplishing several of these key business goals. We analyzed […]

What Happens in Vegas Should NOT Stay in Vegas: InterConnect 2015

We are rapidly approaching the premier cloud and mobile event of the year, IBM InterConnect 2015 in sunny Las Vegas (February 22-26), and the IBM B2B Integration, File Transfer, and Financial Operations team couldn’t be more excited to share this time with our valued clients, partners, and colleagues. This is one time when “what happens […]

Introducing Customer Analytics Solution Patterns to Drive Five Common Business Goals

As online traffic and sales continue to increase, accelerated by the explosion of mobile devices, omni-channel interactions have become the norm. As always, businesses want to acquire the right customers, deliver outstanding customer experiences, understand their customers’ journeys, serve and delight customers and minimize fraud. To do this effectively in 2015 requires a keen understanding […]

How to make everyone happy with WebSphere Commerce

The following post is a continuation of ‘Inside IBM: The Smarter Commerce Series.’ In order to stay one step ahead of customers’ needs – and two steps ahead of the competition — marketers must control the web pages, mobile sites, and email and text campaigns that represent the brand in this digital age. They need […]

Lessons Learned on Improving Digital Customer Engagements from NRF

More than 33,000 attendees poured into winter in New York to walk the booths and listen to the presentations at NRF 2015. Despite New York’s freezing temperatures, retail industry experts and retailers shared industry best practices and explored solutions that optimize conversions and improve customer relationships to drive high brand loyalty. I enjoyed engaging with […]

Optimization: Everybody’s Doing It. Really?

If you walk the booths and listen to the presentations at NRF 2015 you may get the idea that everybody offers price management and optimization. Do they really? I can say I’m a baseball player because I once got a hit at the company softball game, but does that make me a professional short stop? […]

Smarter Commerce Applications for Transportation Enabled with Geospatial Capabilities in Cloudant and Pitney Bowes SaaS Services

Smarter Commerce solutions for industry-specific applications – such as transportation, travel and shipping – can benefit from key capability areas in Cloudant NoSQL DB features for development of geospatial and GIS applications, as well as IBM business partner Pitney Bowes geolocation and travel boundary services. You can explore some of these features first hand in […]

Connect with Your Consumer Before They Switch to Another Device

The following is a guest post by Susan Lietz, SVP Marketing, Tapad, an IBM Business Partner. Ah, 1999. The good old days. Workstations boasted cathode ray tube monitors and personal laptops weighed about as much as a dachshund. Quaintly, cell phones were mostly used for making actual phone calls and ringtones were still a novelty. […]

Nothing Personal? Customer Experience is Very Personal Indeed!

Those of you who have been around a while might remember the sensation tennis player John McEnroe made when he arrived on the scene shouting at chair umpires, especially with his signature complaint: You cannot be serious! While I long ago gave up shouting at anyone, there are times when the “You cannot be serious!” […]