Smarter Commerce Global Summit Orlando

Friday Interview Series with Paul Papas

Todd “Turbo” Watson (blogger and tech evangelist) talks with Paul Papas, GBS Global Leader for Smarter Commerce, during the Smarter Commerce Global Summit 2012 in Orlando. “What does it take to create a customer experience? We think in terms of four “Is”: how you Interact with your customers, how you Inform those interactions to advance […]

Friday Interview Series with Susan Confort

Todd “Turbo” Watson (blogger and tech evangelist) talks with Susan Confort, VP, Global Industry Solutions & Marketing, STG, during the Smarter Commerce Global Summit 2012 in Orlando. “In the IBM Systems and Technology Group, we connect the dots between the value that our systems deliver, to the results that business leaders need to drive…We are […]

Friday Interview Series with Saul Berman

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Saul Berman, Global Strategy Consulting Leader, during the Smarter Commerce Global Summit 2012 in Orlando. “We asked CEOs how they connect with their customers. And traditionally the answer was, and in the past the answer was, and today the […]

Friday Interview Series with John Mesberg

Todd “Turbo” Watson (blogger and tech evangelist) talks with John Mesberg, Vice President, B2B and Commerce Solutions, during the Smarter Commerce Global Summit 2012 in Orlando. “We help them achieve the perfect order. They want to ensure that every order is exactly on time, complete, ‘perfect’ in the sense that all of the packing of […]

Craig Hayman Interviews with Todd “Turbo” Watson

“How can you use data to better target your customer as an individual?” Craig Hayman talks change in digital marketing in his interview with Todd “Turbo” Watson at the Smarter Commerce Global Summit 2012. Craig also discusses the importance of social business and how social media is “the single greatest opportunity to re-imagine the customer experience” in his latest article. Social […]

Friday Interview Series with Bob Picciano, Yoel Goldenberg and Scott Young

Roundtable discussion with Bob Picciano, General Manager, Software Sales at IBM talks with Yoel Goldenberg from NICE and Scott Young from Rosetta, during the Smarter Commerce Global Summit 2012 in Orlando. Discussion centered on one of the aspects of the Smarter Commerce vision, which is how we are helping different roles in the organization take […]

Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media

Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how CMOs can listen, build their personal brand, build meaningful relationships and improve their understanding of social […]

Friday Interview Series with John Marchionda & Simon Howard

Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando. “If you look at the role of digital and where that’s taking marketing today, is that most consumers are online. They’re using digital […]

Friday Interview Series with Trevor Newell

Todd “Turbo” Watson (blogger and tech evangelist) talks with Trevor Newell, Co-founder and president, SHOP.CA, during the Smarter Commerce Global Summit 2012 in Orlando. SHOP.CA uses a unique strategy to intersect commerce with social media. “We looked at Canada, and Canadians, and said what is unique about them? And how can we bring something unique […]

Interview Series with Jay Henderson

Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando. Marketing is in a state of chaos. “When you look at the world of marketing, it feels a little bit like a big cloud over us. You […]