Smarter Commerce Global Summit Madrid

Friday Video Series – Smarter Commerce Global Summit 2012 Madrid – How to Begin & Win

The Smarter Commerce Global Summit 2012 held this past May in Madrid closed with a general session that was hosted by Jon Briggs and that was focused on how to begin and win. Paul Papas, Global Leader, Smarter Commerce, IBM Global Services and the Smarter Commerce Award winners gave presentations. . The general session also […]

Friday Video Series – Smarter Commerce Global Summit 2012 Madrid – Business Transformation

The Smarter Commerce Global Summit 2012 held this past May in Madrid opened on day two with a general session that focused on business transformation around the empowered customer. Mike Rhodin, Senior Vice President of IBM Software Solutions, Lori Steele, General Manager of IBM Global Process Services, and Peter Connor, Group Information Systems Director of […]

Friday Video Series: Smarter Commerce Global Summit 2012 Madrid – The Empowered Customer

The Smarter Commerce Global Summit 2012 held this past May in Madrid opened with a general session that was hosted by Jon Briggs and that was focused on the empowered customer. Craig Hayman, General Manager of IBM’s Industry Solutions, Ron van Kemenade, Chief Information Officer of ING Netherlands, and Ruth Spencer, Director of Insight, Loyalty […]

Friday Interview Series: Marcel Holsheimer

Scott Laningham (host of developerWorks podcast) talks with Marcel Holsheimer, Executive, IBM strategy for Chief Marketing Officers, during the Smarter Commerce Global Summit 2012 in Madrid. “The big challenge is all around the empowered customer, so customer behavior has changed in three areas. So, the first one of those is social…It’s probably the biggest change […]

Friday Interview Series: Surjit Chana

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Surjit Chana, Chief Marketing Officer, IBM Europe, during the Smarter Commerce Global Summit 2012 in Madrid. “If you think about what Smarter Commerce is about, which is really focused very much on the client…By nature, functions are in silos. […]

Fast Five with Michelle Unger

1. What did you learn at the Smarter Commerce Global Summit 2012 – Madrid? At the Smarter Commerce Summit Global Summit 2012 – Madrid, we had a large representation of partners attending and I was fascinated not only to see the amount of partners, which surpassed our expectations, but especially by the depth of their […]

wehkamp.nl uses Smarter Commerce to better resonate with consumers

As consumers interact with brands across a wide array of channels, it’s important for companies to understand their customers and deliver personalized marketing messages. The goal of marketing isn’t to simply sell a product, but instead create a dialogue with the customer that is perceived as a service, rather than an intrusion. wehkamp.nl, the Netherland’s […]

The time is NOW for European Retailers to get their fair share of the e-commerce market

By Michelle Unger Vice President Industry Solution Sales, Europe IBM Sales & Distribution, Software Sales Over 1,700 IBM clients and business partners, press and analysts gathered at the Smarter Commerce Global Summit 2012 in Madrid last month where e-commerce was the biggest topic of conversation. This was heartening, as a recurring question I have asked […]

New Video: IBM’s Steve Cowley Talks about Changing Commerce Landscape

Video alert! We recently spent time with Steve Cowley, Vice President, Worldwide Sales, Industry Solutions for IBM Software Group, at the Smarter Commerce Global Summit 2012 – Madrid. Watch the video for Steve’s thoughts on the changing nature of global commerce and how you might address these changes within the context of your own company. […]

My phone, my life: getting inside the consumer’s pocket

By Marcel Holsheimer Marketing Executive, Worldwide Demand Generation, Enterprise Marketing Management IBM Sales & Distribution, Software Sales The IBM Smarter Commerce Global Summit 2012 – Madrid is now behind us, and I wanted to review one of the main themes we explored during the event:c how industry changes are affecting business and retail communities around […]

Saying Adios to Madrid: Reflections on the Digital Lifestyle

I spent the better part of last week in Madrid at our Smarter Commerce Global Summit and as usual, I found myself on the flight home thinking about what I’d learned from my colleagues, clients and partners. Smarter Commerce, when reduced to its very essence, comes down to strategically investing in technology in order to […]