shopping

Nothing Personal? Customer Experience is Very Personal Indeed!

Those of you who have been around a while might remember the sensation tennis player John McEnroe made when he arrived on the scene shouting at chair umpires, especially with his signature complaint: You cannot be serious! While I long ago gave up shouting at anyone, there are times when the “You cannot be serious!” […]

Three Predictions for this Upcoming Holiday Shopping Season

Do you hear what I hear? That’s right, holiday bells are ringing and that means soon too will retailer’s cash registers. So, what does the holiday season have in store for both consumers and retailers? IBM has the answer. Today, for the first time, we released our predictions for the 2014 holiday shopping season, based […]

Let’s talk turkey

This week on #MediaChat: holiday readiness. In these dog days of summer, consumers are on the hunt for sunscreen, bathing suits, and outdoor furniture. And thanks to the heat and humidity, Christmas couldn’t be further from the minds of summer shoppers. But that’s not the case for retailers and marketers – July marks just three […]

IBM Smarter Commerce Solutions For ‘Shopper Insights’ And ‘Need States Marketing’ Grab Attention At Catman 2013

The eyes of some competitors, and more than a few clients, widened a bit to see IBM at the Category Management Association Conference this September in San Antonio, Texas.  Many were unaware that IBM offers solutions for Assortment and Shopper Insights as well as Trade Planning and Optimization.  Some were unaware of IBM/DemandTec’s pre-eminence in […]

The Mobile Experience Is Key To A Successful Holiday Season

The proliferation of mobile devices and tablets has fundamentally shifted the way customers shop and interact with retail brands. Shoppers now demand a seamless and personalized shopping experience across their multiple devices whether they’re at home or in the store. IBM’s recent Online Retail Holiday Readiness report revealed mobile is poised to shatter online sales […]

Top 3 Online Shopping Trends to Watch from the Q2 IBM Retail Index

Yesterday I looked forward to some of the key challenges that online retailers will face in the coming holiday shopping season. Today I’m going to take a look back at key online buying trends from the spring quarter based on our latest metrics report just released yesterday. The key takeaway: consumers feel much more comfortable spending […]

Webcast: Mobile Shopping Set Records in 2012

Join experts from our guest Forrester Research, Inc. and IBM Smarter Commerce to find out which success strategies made the 2012 online retail shopping season the strongest ever. Get an overview of how the results compare to last year, see real-time data from Black Friday and Cyber Monday, and discover the trends that can help […]

Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark

Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to  24 percent over 2011 as of 9 p.m. EST. But what really stood out this year was the impact of mobile. As retailers continue to deliver multi-screen experiences that connect […]

Happy Thanksgiving from IBM Smarter Commerce!

We wish all of our U.S. readers a very happy Thanksgiving! While we’ll be enjoying time with our loved ones, we’ll also be keeping an eagle eye on holiday shopping trends. We suspect that lots of people are ready and eager to do some serious online shopping this holiday season, starting on (you guessed it!) […]

Mobile Shopping For the Holidays

I’ve got a secret weapon in my quest for the perfect holiday gift: my mobile phone. I say that with tongue firmly in cheek. You’d practically have to be living under a rock to not have noticed that the mobile phone appears to have changed the way we research goods and spend money online. In […]