retail

3 Lessons for Retailers from the 2015 Holiday Shopping Season

As we begin 2016, it is good to reflect on the lessons of the previous year. The 2015 holiday shopping season set many precedents. Online retail sales are ever riding the upward slope with a 13.6% increase in online retail sales in November and December over the same months in 2014. This last shopping season […]

The True Gift of the Holidays for Retailers

The following is a guest by Andrea Reichenbach, Senior Director of Marketing Strategy at Acxiom If you have friends who work in retail, don’t expect to see them until the New Year. The numbers are staggering. According to the NRF’s forecast, holiday sales in 2015 are expected to represent approximately 19 percent of the retail […]

Tackling Back to School with IBM Benchmark

Back to school is in the air. Students are getting settled into the nuance of class schedules, new friends, and a new year of things to accomplish. For households like mine, back to school shopping got just a bit more complicated this year. With one daughter entering high school, the ever essential notebooks, pencils, highlighters […]

Are You Ready to Be a Searchandiser?

In the world of retail, Commerce has become a significant revenue source, delivery channel and marketing vehicle. One that not only replaced the old fashioned catalog and telesales models, but also provides integral value to the overall shopping experience. The Commerce channel, which includes desktop, mobile and even social presence, serves several important purposes. It […]

Jumping into Summer Feet-first While Remaining Head-first on the Upcoming Holiday Shopping Season

As grills heat up, pools quickly become overcrowded and the heat consumes us all, it is obvious summer is upon us. What may not be as obvious to some is that this summer season marks the inherent shift in strategy to focus on 2H initiatives, including the behemoth holiday shopping season. Yes, I just referenced […]

Storytelling for Brands: The Key to Customer Engagement

In business school, I had a marketing professor that told the most amazing stories. Years later, I can honestly say, I remember more from his class than any other. At IBM Amplify 2015, I attended a session with HSN’s Ramin Eivaz, SVP Strategy, Insight and Analytics, entitled Telling Stories that Connect at Key Moments in […]

Making Mom Feel Special with Online Shopping

Whether you treated her to a spa day, breakfast in bed, or a blossoming bouquet, the mothers of the world got an extra dose of love yesterday. While we all know there’s no gift that can say “thank you for changing my diapers, dealing with my teenage years, and explaining tax returns”, many kids (big […]

Mobily Drives Business Growth and Boosts Average Spending with Personalized Marketing

Founded in 2004 in Riyadh by Etihad Etisalat, Mobily is the second-largest communications company in Saudi Arabia. It offers high-quality voice and data services to more than one million active subscribers, and generates annual revenues equivalent to approximately USD6.7 billion. After winning a 45 percent share of its domestic mobile market in just four years, […]

The Angel is in the Details for Merchandisers at IBM Amplify 2015

Everybody’s doing it. Everybody offers Merchandising solutions. Everybody has Price, Promo, Markdown and Assortment management and optimization, right? Everyone has a Shopper Insights offering and a Vendor Deal Portal. These solutions are commodities now, offered by multiple software companies large and small, and that means for the retailer it all comes down to the cost, […]

The Business Case for Personalization

The following is a guest post by Kevin Young, Vice President of Marketing at Monetate, an IBM Business Partner. A handwritten thank-you note. A skinny latté from the barista who has your usual drink committed to memory. The bookstore clerk who suggests an unexpected title to pair with the book you came in for. Retailers […]