Did You Cash In On Mobile This Time?

I don’t know about you, but I used my mobile devices a lot more to shop and buy this holiday season. Not only gifts, but furniture and services as well, since I recently moved. I really enjoyed decorating with my iPad! The retailers that gave me the best mobile experiences grabbed my attention and my […]

It’s all about the Personal Experience!

Black Friday and Cyber Monday offer an extreme example of how consumers are changing how they research purchases and transact with brands and what they expect from the customer experience. In his recent blog, Rod Martinez asked whether Black Friday was still relevant as customers change how they shop, buying the same bargains from the […]

Mobile Push Notifications: Target Customers Wherever They Are This Holiday Season

These days, holiday shoppers are on the move, and they always have their mobile devices with them. And, they’re using their handheld devices in record numbers to shop, browse and buy. In fact, in a recent press release, IBM predicts mobile traffic to reach 48.2% of all online traffic for Thanksgiving through Cyber Monday, up […]

New insights into the ever-evolving consumer

The following insights into the latest expectations and behavior of today’s evolving consumer were presented to 100-plus senior retail executives attending the 2014 Summit Executive Afternoon, sponsored by IBM. The statistics were drawn from IBM’s Global Consumer Study and Holiday Benchmark Study, as well as, a handful of additional sources. Let’s begin with a […]

Making The Most Of Mobile: Delivering Relevant, Timely Push Messages

Your customers are constantly on the move. Without a mobile engagement strategy, you run the risk of losing contact with customers and reducing their loyalty to your brand. To maintain a heightened level of contact, you need to embrace the fact that mobile devices are an ever-present aspect of your customers’ lives. Mobile provides an […]

Holiday Shopalooza

  Big leadership changes just announced at Wal-Mart. Shareholders have elected company veteran Doug McMillon to succeed Mike Duke as president and CEO, effective February 1 of next year. McMillon currently overseas Wal-Mart’s outside U.S. operations, which includes over 800,000 employees in 26 countries and 6,000+ stores. Wal-Mart is, of course, ramping up for cyber […]

Shop And Go And Shop

The summer sales are on, so it was high time IBM checked back to see what happened with consumer spending and retail sales in the second quarter. Apparently, as temperatures rose, so did consumer spending. Sales were up 15% over 2Q 2012, and mobile continued to dominate, with the mobile percentage of sales reaching 19.4%. […]

Capitalising on Mobile Moments

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers to interactions between organisations […]

At Target, Guests Rule!

Target is famous for being a trendsetter. Sharp pricing and expert merchandising draw shoppers from millennials to baby boomers – making it one of  the largest discount chains in the U.S. What is truly remarkable about Target is how it’s continually transforming itself to meet the demands of the market and, more importantly, to respond […]

Now’s the time to get serious about your mobile commerce strategy

Armed with smartphones and tablets, customers have seized control of the merchant/customer dynamic and have initiated a shift in the commerce landscape.  As reported in IBM’s Digital Analytics Benchmark data, the 2012 holiday shopping season saw tremendous growth in mobile shoppers with both sales over smartphones and tablets and mobile as a percentage of website […]